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Wine: Resilient, Advancing and Evolving

  • April 2014
  • -
  • Euromonitor International
  • -
  • 37 pages

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The global wine industry remains resilient to macroeconomic volatility, focused on its historic Western European bastion and driven by a rising wave of red still light grape varietals pouring into China. Facing extensive fragmentation constraints and lacking the clout of truly global brands, the category is going through a transformative period as post-boomer drinking habits bring radical innovation to the fore.

Euromonitor International's Wine: Resilient, Advancing and Evolving global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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