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Demand for new passenger cars in Western Europe has been in freefall since the onset of the financial crisis, and although there are green shoots appearing, there is still concern that new car sales will never recover to pre-crisis levels. In this briefing, the economic fundamentals and demographic landscape are considered, as well as other factors, such as car rental and the propensity of consumers to spend on other discretionary consumer goods.

Euromonitor International’s new Automotive reports are designed specifically for stakeholders in the automotive industry and are compiled from Euromonitor’s unrivalled range of global macro-economic and consumer intelligence. This innovative approach assesses myriad ‘pull’ factors that help shape the future of vehicle demand: from consumer lifestyles to income and expenditure; from demographics and household profiles to social technologies. Automotive also draws upon perspectives from Euromonitor’s coverage of other industries, including Consumer Electronics, Consumer Finance and Travel and Tourism.



Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Table Of Contents

Positives and Negatives Affecting the Recovery of Western Europe’s Car Market
Positives and Negatives Affecting the Recovery of Western Europe's Car Market

March 2014
iNTRODUCTION
The West European Passenger Car Market
Outlook Positives and Negatives
Demographic Considerations
DEMOGRAPHIC CONSIDERATIONS
Review

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