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Bleach in Finland

  • January 2017
  • -
  • Euromonitor International
  • -
  • 23 pages

Retail volume sales of bleach continued to decrease in 2016. Consumers increasingly considered bleach, whether chlorine-based or not, to be harmful for their health and the environment. Thus, they tended to substitute its use with other products, such as various toilet cleaners and liquid cleaners.

Euromonitor International’s Bleach in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Finland
BLEACH IN FINLAND
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach Usage: % of Volume Sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Kesko Oyj in Home Care (finland)
Strategic Direction
Key Facts
Summary 1 Kesko Oyj: Key Facts
Summary 2 Kesko Oyj: Operational Indicators
Competitive Positioning
Summary 3 Kesko Oyj: Competitive Position 2016
Kiiltoclean Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 4 KiiltoClean Oy: Key Facts
Summary 5 KiiltoClean Oy: Operational Indicators
Competitive Positioning
Summary 6 KiiltoClean Oy: Competitive Position 2016
Unilever Finland Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 7 Unilever Finland Oy: Key Facts
Summary 8 Unilever Finland Oy: Operational Indicators
Competitive Positioning
Summary 9 Unilever Finland Oy: Competitive Position 2016
Executive Summary
Finnish Economy Shows Signs of Recovery
Value for Money Deals Continue To Appeal
Consumers Go for Functional, Non-allergenic and "green" Products
Domestic Retailers Intensify the Competition in Home Care
Online Shopping Grows in Popularity
Gloomy Economic Outlook and Price Competition To Hamper Retail Value Sales
Key Trends and Developments
Home Care Stagnates Despite Signs of Economic Recovery
Domestic Companies Perform Well in 2016
Safe and "green" Ingredients Respond To Consumers' Concerns
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources

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