Table of Contents
In 2015 bleach grew by 4% in current value terms, while in volume terms it increased by 6%. This strong growth was down to bleach being cheaper than products within other categories, while still being very effective. Increasing promotions and the strong presence of private label contributed to a reduction in the average unit price of bleach in 2015. Diluting bleach to weaken the effects of the active ingredients makes it gentler on clothes. Being safer and cheaper, this new bleach with active...
Euromonitor International's Bleach in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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