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Bleach in Macedonia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 12 pages

Bleach recorded minimal value growth of 1% reaching MKD21 million in 2015. The popularity of bleach continued to decline due to the shift in consumer preference to other surface care product types. At the same time, bleach experienced marginal volume sales decline to 477 tonnes in 2015. As a product, bleach continues to appeal mainly to a limited low-income consumer base in Macedonia. In 2015, the average current unit price of bleach increased by just 1%.

Euromonitor International’s Bleach in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Macedonia
BLEACH IN MACEDONIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Executive Summary
Moderate Growth of Home Care in 2015
New Product Launches Help To Build Greater Consumer Loyalty in Home Care
Internationals and Multinationals Dominate Home Care in Macedonia
Modern Grocers Led by Supermarkets Dominate Home Care Distribution
Home Care Set To Slow Down, But Will Continue To Grow Stably
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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