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Bleach in Macedonia

  • January 2017
  • -
  • Euromonitor International
  • -
  • 16 pages

Current value sales of bleach declined slightly to MK D21 million in 2016, whilst volume sales declined by 1% to reach 476 tonnes in 2016. It can safely be said that bleach is becoming an outdated surface care category. Only a few brands exist and compete in a shrinking category, whose popularity has vanished because of greater concern for personal wellbeing and the environment as well as due to the penetration of new innovative surface care categories, which has led to a significant shift from...

Euromonitor International’s Bleach in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Macedonia
BLEACH IN MACEDONIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach Usage: % of Volume Sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Alkaloid Ad Skopje in Home Care (macedonia)
Strategic Direction
Key Facts
Summary 1 Alkaloid AD Skopje: Key Facts
Summary 2 Alkaloid AD Skopje: Operational Indicators
Competitive Positioning
Summary 3 Alkaloid AD Skopje: Competitive Position 2016
Executive Summary
Convincing Growth of Home Care in 2016
Convenience and Innovation Main Drivers of Home Care in Macedonia
International Companies Dominate Home Care in Macedonia
Supermarkets Dominates Home Care Products Distribution
Home Care To See Slowdown in Growth
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources

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