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Bleach in Portugal

  • January 2017
  • -
  • Euromonitor International
  • -
  • 22 pages

With cleaning, whitening and disinfection increasingly sophisticated and segmented, the space previously occupied by standard bleach continued to decline. Usually considered more aggressive for the skin and environment, with an unpleasant smell, despite some recent innovations offering different scents, consumer perceptions of bleach worsened and affected its growth.

Euromonitor International’s Bleach in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Portugal
BLEACH IN PORTUGAL
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach Usage: % of Volume Sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Brandcare SA in Home Care (portugal)
Strategic Direction
Key Facts
Summary 1 BrandCare SA: Key Facts
Summary 2 BrandCare SA: Operational Indicators
Competitive Positioning
Summary 3 BrandCare SA: Competitive Position 2016
Henkel Iberica Portugal, Unipessoal, Lda in Home Care (portugal)
Strategic Direction
Key Facts
Summary 4 Henkel Iberica Portugal Lda: Key Facts
Competitive Positioning
Summary 5 Henkel Iberica Portugal Lda: Competitive Position 2016
Unilever Jerónimo Martins Lda in Home Care (portugal)
Strategic Direction
Key Facts
Summary 6 Unilever Jerónimo Martins Lda: Key Facts
Summary 7 Unilever Jerónimo Martins Lda: Operational Indicators
Competitive Positioning
Summary 8 Unilever Jerónimo Martins Lda: Competitive Position 2016
Executive Summary
Increasing Consumer Confidence Stimulates Home Care Growth
Promotional Activity Boosts the Adoption of More Added-value Products
Henkel Iberica Portugal, Unipessoal, Lda Leads Growth Among Top Five Players
Online Remained Slow in Taking Off
Home Care Expects Positive Value Sales Performance in the Forecast Period
Key Trends and Developments
Promotions Boost Added-value Product Adoption Rate
Environmental Concerns Present Opportunity for Growth
EU Regulation on Biocides Impacts Smaller Competitors
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 9 Research Sources












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