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Juice in Guatemala

  • March 2017
  • -
  • Euromonitor International
  • -
  • 24 pages

Summary

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Juice sales in Guatemala saw strong off-trade value growth of 11% in current terms in 2016 to reach GTQ3.1 billion. Sales of juice are mainly driven by strong distribution, since leading brands wish to be present in the 115,000 independent small grocers in the country, and by low prices, since the majority of consumers are price-sensitive and easily switch between brands if they perceive lower unit prices.

Euromonitor International’s Juice in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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