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Calming and Sleeping in Denmark

  • March 2015
  • -
  • Euromonitor International
  • -
  • 21 pages

Although insomnia and stress-related illnesses are quite common problems in Denmark, sales of calming and sleeping suffer from warnings relating to their side effects and the ineffectiveness of these products. Warnings about high sensitivity among young consumers, pregnant women or people suffering from depression, and concerns about the ineffectiveness of such brands became increasingly common throughout the review period, and this continued into 2014. Danes have taken these claims seriously...

Euromonitor International's Calming and Sleeping in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Calming and Sleeping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Calming and Sleeping in Denmark
CALMING AND SLEEPING IN DENMARK

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2009-2014
Table 2 Sales of Calming and Sleeping: % Value Growth 2009-2014
Table 3 NBO Company Shares of Calming and Sleeping: % Value 2010-2014
Table 4 LBN Brand Shares of Calming and Sleeping: % Value 2011-2014
Table 5 Forecast Sales of Calming and Sleeping: Value 2014-2019
Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2014-2019
Executive Summary
Consumer Health in Denmark Records Growth in 2014
Consumers Continue To Show A High Level of Price Sensitiveness
Multinationals Dominate Sales; However, Generics Increase Their Presence
Chemists/pharmacies Continues To Lead in Terms of Distribution
Consumer Health in Denmark Is Forecast To Record Growth
Key Trends and Developments
Ageing Population Stimulates Demand
Different Factors To Influence Value Growth
Internet Retailing Continues To Increase Its Share of Distribution
Rural Vs Urban Key Trends and Developments
Trends
Competitive Landscape
Prospects
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2012-2014
Sources
Summary 2 Research Sources












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