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Calming and Sleeping in Guatemala

  • May 2013
  • -
  • Euromonitor International
  • -
  • 16 pages

The calming and sleeping category saw 6% current value growth in 2012, reaching sales of GTQ900,000. This is a small category in Guatemala. Consumers are usually wary of using these products, citing reasons such as the concern that they can become addictive. It is for this reason that many players in this category highlight the natural active ingredients in their products, so that they are considered safer to consume.

Euromonitor International's Calming and Sleeping in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Calming and Sleeping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Calming and Sleeping in Guatemala
CALMING AND SLEEPING IN GUATEMALA
Euromonitor International
May 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2007-2012
Table 2 Sales of Calming and Sleeping: % Value Growth 2007-2012
Table 3 Forecast Sales of Calming and Sleeping: Value 2012-2017
Table 4 Forecast Sales of Calming and Sleeping: % Value Growth 2012-2017
Executive Summary
Strong Growth Achieved in 2012
Contraband and Counterfeit Products Have A Negative Impact on Consumer Health Sales
International Companies Lead Sales in Consumer Health
Chemists/pharmacies the Most Important Retail Channel
Strong Forecast Performance Expected
Key Trends and Developments
Urbanisation, A Key Driver of OTC Demand in Guatemala
International Brands Lead Consumer Health in Guatemala
Generic Brands Continue To Grow in Guatemala
Market Indicators
Table 5 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 6 Life Expectancy at Birth 2007-2012
Market Data
Table 7 Sales of Consumer Health by Category: Value 2007-2012
Table 8 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 9 Consumer Health Company Shares 2008-2012
Table 10 Consumer Health Brand Shares 2009-2012
Table 11 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 12 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 13 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 14 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Sources
Summary 1 Research Sources












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