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Calming and Sleeping in Iran

  • August 2013
  • -
  • Euromonitor International
  • -
  • 16 pages

Calming and sleeping is a relatively new OTC category in Iran. There is wide range of domestic and imported brands in the category, all of which are herbal/traditional in origin. The increasingly hectic lifestyles being led by many Iranian people in recent years, especially those living in Tehran and the country’s other major urban areas, have resulted in rising demand for sleeping aids. While OTC sales of synthetic calming and sleeping products are not permitted under the regulations of the...

Euromonitor International's Calming and Sleeping in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Calming and Sleeping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Calming and Sleeping in Iran
CALMING AND SLEEPING IN IRAN
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2007-2012
Table 2 Sales of Calming and Sleeping: % Value Growth 2007-2012
Table 3 Forecast Sales of Calming and Sleeping: Value 2012-2017
Table 4 Forecast Sales of Calming and Sleeping: % Value Growth 2012-2017
Executive Summary
Low Sales Base in Most Categories the Main Driver of Growth in Recent Years
Sudden Unit Price Growth and Falling Purchasing Power Hamper Volume Growth
OTC Remains Dominated by Domestic Suppliers While Multinational Brands Lead in Vitamins and Dietary Supplements
Chemists and Pharmacies Continue To Dominate Distribution in Consumer Health
Forecast Period Growth Remains Dependent on Iran's Political Situation
Key Trends and Developments
International Sanctions, Declining Value of Iranian Rial and High Rates of Inflation Have A Negative Impact on Consumer Health
Pharmacies Remained As the Main Distribution Channel for Consumer Health Products
Self-medication and High Utc Sales of Rx Medicines Threaten OTC Growth
Market Indicators
Table 5 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 6 Life Expectancy at Birth 2007-2012
Market Data
Table 7 Sales of Consumer Health by Category: Value 2007-2012
Table 8 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 9 Consumer Health Company Shares 2008-2012
Table 10 Consumer Health Brand Shares 2009-2012
Table 11 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 12 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 13 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 14 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sources
Summary 1 Research Sources












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