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Calming and Sleeping in Romania

  • June 2015
  • -
  • Euromonitor International
  • -
  • 19 pages

Consumers in Romania have become increasingly prudent in self-treatment with calming and sleeping products, due to an awareness-raising campaign about the side-effects of regular treatment with standard calming and sleeping products. The majority of standard calming and sleeping products are thus sold only as Rx drugs. Nevertheless, category sales experienced stable growth, after rising by 10% in 2014, due to the growing preference for plant-based calming and sleeping products perfectly...

Euromonitor International's Calming and Sleeping in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Calming and Sleeping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Calming and Sleeping in Romania
CALMING AND SLEEPING IN ROMANIA
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2009-2014
Table 2 Sales of Calming and Sleeping: % Value Growth 2009-2014
Table 3 NBO Company Shares of Calming and Sleeping: % Value 2010-2014
Table 4 LBN Brand Shares of Calming and Sleeping: % Value 2011-2014
Table 5 Forecast Sales of Calming and Sleeping: Value 2014-2019
Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2014-2019
Zentiva SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 1 Zentiva SA: Key Facts
Summary 2 Zentiva SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Zentiva SA: Competitive Position 2014
Executive Summary
Despite the Slow Growth of the Pharma Market the OTC Category Is Flourishing
the Launch of Several New Vds Products Fuels Growth in 2014
Domestic Producers Strengthen Their Position in the Consumer Health Market
Smaller Cities and Rural Settlements Eyed by Independent Pharmacies
Growth of the Consumer Health Market To Slow Down Over the Forecast Period
Key Trends and Developments
Unhealthy Lifestyles Contribute To the Rise in Self-treatment Products
Increasingly Better Educated Consumers Contribute To the Up-trading Effect of Vds
Domestic Pharma Producers Are Attracted To Vds for Its Higher Margins
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 4 Research Sources












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