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Adult Mouth Care in Iran

  • August 2013
  • -
  • Euromonitor International
  • -
  • 17 pages

Adult mouth care has not traditionally been a popular OTC consumer health category in Iran. Although there has been considerable advertising on television and in the print media for the category in recent years, much of which highlights the advantages of medicated mouthwashes for maintaining good oral health, this advertising has not had the desired direct impact on sales of adult mouth care, instead boosting sales of mouthwashes/dental rinses within beauty and personal care. Overall, OTC adult...

Euromonitor International's Adult Mouth Care in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Adult Mouth Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Adult Mouth Care in Iran
ADULT MOUTH CARE IN IRAN
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Adult Mouth Care: Value 2007-2012
Table 2 Sales of Adult Mouth Care: % Value Growth 2007-2012
Table 3 Adult Mouth Care Company Shares 2008-2012
Table 4 Adult Mouth Care Brand Shares 2009-2012
Table 5 Forecast Sales of Adult Mouth Care: Value 2012-2017
Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2012-2017
Executive Summary
Low Sales Base in Most Categories the Main Driver of Growth in Recent Years
Sudden Unit Price Growth and Falling Purchasing Power Hamper Volume Growth
OTC Remains Dominated by Domestic Suppliers While Multinational Brands Lead in Vitamins and Dietary Supplements
Chemists and Pharmacies Continue To Dominate Distribution in Consumer Health
Forecast Period Growth Remains Dependent on Iran's Political Situation
Key Trends and Developments
International Sanctions, Declining Value of Iranian Rial and High Rates of Inflation Have A Negative Impact on Consumer Health
Pharmacies Remained As the Main Distribution Channel for Consumer Health Products
Self-medication and High Utc Sales of Rx Medicines Threaten OTC Growth
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sources
Summary 1 Research Sources












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