Cough, Cold and Allergy (Hay Fever) Remedies Market Overview in Guatemala

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GUATEMALA
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011
Table 3 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares 2007-2011
Table 4 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares 2008-2011
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Corp Lancasco SA in Consumer Health (guatemala)
Strategic Direction
Key Facts
Summary 1 Corp Lancasco SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Corp Lancasco SA: Competitive Position 2011
Laboratorios Laprin SA in Consumer Health (guatemala)
Strategic Direction
Key Facts
Summary 3 Laboratorios Laprin SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Laboratorios Laprin SA: Competitive Position 2011
Executive Summary
Positive Performance and Growing Consumption
Innovation Remains Important for Growth
Most Categories Remain Dominated by Multinationals
Price War Affecting One of the Main Distribution Channels
Changing Demographics Versus Difficult Socioeconomic Panorama
Key Trends and Developments
Potential Is Growing But Certain Economic Conditions Still Limit Performance
Marketing and Advertising; Key Success Factors for OTC
Products Sold by Positioning
Lax Regulation Causes Both Benefits and Problems for OTC Performance
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 5 OTC Healthcare Switches 2009-2011
Sources
Summary 6 Research Sources

Drug and Medication in Guatemala