Depilatories Market Overview in Germany

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$ 898 - July 2012 - by Euromonitor International - 29

Summary

Table of Contents

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Industry

Beauty Salon and Services

Country

Germany

Keywords

Depilatory
Laser Hair Removal
Depilation

Companies

Beiersdorf AG

Depilatories is a mature and saturated market. Manufacturers struggle with innovations and it is increasingly difficult to revive the market. Other depilatory methods, such as electric razors or laser hair removal, are increasingly getting consumers’ attention, which negatively impacts the depilatories volume sales. The weather is another factor that affects depilatory sales. With a short summer in Germany in 2011, women were less encouraged to show off their legs, which dampened the frequency...

Euromonitor International's Depilatories in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEPILATORIES IN GERMANY
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Depilatories by Category: Value 2006-2011
Table 2 Sales of Depilatories by Category: % Value Growth 2006-2011
Table 3 Depilatories Company Shares 2007-2011
Table 4 Depilatories Brand Shares 2008-2011
Table 5 Forecast Sales of Depilatories by Category: Value 2011-2016
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016
Beiersdorf AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AG: Key Facts
Summary 2 Beiersdorf AG: Operational Indicators
Company Background
Production
Summary 3 Beiersdorf AG: Production Statistics 2011
Competitive Positioning
Summary 4 Beiersdorf AG: Competitive Position 2011
Procter & Gamble GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 5 Procter & Gamble GmbH: Key Facts
Summary 6 Procter & Gamble GmbH: Operational Indicators
Company Background
Production
Summary 7 Procter & Gamble GmbH: Production Statistics 2011
Competitive Positioning
Summary 8 Procter & Gamble GmbH: Competitive Position 2011
Summary 9 P&G Prestige Beauté GmbH: Competitive Position 2011
Executive Summary
Continued Growth for Beauty and Personal Care in 2011
Men's Grooming and Niche Sets/kits Among the Fastest Growing in 2011
Big Multinationals Lead the Market, Including Local Giants
Parapharmacies/drugstores Remain Most Popular Channel
Stagnating Future Inevitable But Pockets of Growth Remain
Key Trends and Developments
Trading Up Leads To Declining Shares for Cheap Mass Brands and Private Label
Value-added Products Grow As Consumers Seek Good Value for Their Money
Naturalness Remains Key Trend Within Beauty and Personal Care
Ageing Population Remains A Growth Opportunity
Growing Popularity of E-commerce Boosts On-line Sales
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 9 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 10 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 11 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 12 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 13 Beauty and Personal Care Brand Shares 2008-2011
Table 14 Penetration of Private Label by Category 2006-2011
Table 15 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 19 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 20 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Appendix
Definitions
Sources
Summary 10 Research Sources

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