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Digestive Remedies in Bulgaria

  • September 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

Innovation and aggressive marketing are the two most powerful factors shaping demand in this relatively mature category. Strong multinational players are under pressure to constantly innovate and look for differentiation in order to sustain consumers’ loyalty and interest. Television is the preferred marketing channel, as it reaches the greatest audience. Although there is a growing trend towards a healthier diet and lifestyle, the majority of the population continues to stick to unhealthy eatin...

Euromonitor International’s Digestive Remedies in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies, Paediatric Digestive Remedies.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Digestive Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Digestive Remedies in Bulgaria
DIGESTIVE REMEDIES IN BULGARIA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Digestive Remedies by Category: Value 2011-2016
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Digestive Remedies: % Value 2012-2016
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2013-2016
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2016-2021
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Actavis Ead in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 1 Actavis EAD: Key Facts
Summary 2 Actavis EAD: Operational Indicators
Competitive Positioning
Summary 3 Actavis EAD: Competitive Position 2016
Sopharma Ad in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 4 Sopharma AD: Key Facts
Summary 5 Sopharma AD: Operational Indicators
Competitive Positioning
Summary 6 Sopharma AD: Competitive Position 2016
Executive Summary
Vitamins and Dietary Supplements Drives Growth in Consumer Health in 2016
Consumers Make Informed Decisions When It Comes To Their Own Health
Local Pharma Players Focus on Innovation and Technology
Internet Retailing Is the Fastest Growing Distribution Channel
Gradual Saturation for the Major Consumer Health Categories
Key Trends and Developments
Vitamins and Dietary Supplements Allow for Higher Margins
Deeper Product and Consumer Segmentation Fuels Growth in Consumer Health
Pharmacy Consolidation Accelerates in 2016, Driving Innovation
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Category: Value 2011-2016
Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Distribution of Consumer Health by Format: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format and Category: % Value 2016
Table 15 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 7 Research Sources












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