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Dishwashing in Greece

  • January 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Given their commodity status among most households, dishwashing products have shown resilience to the economic downturn and to the socio-political turbulences that affected the country’s economy in 2015. Hand dishwashing, despite maturity, displayed positive growth in volume and value terms. Automatic dishwashing products, on the other hand, registered a decline as in line with shrinking disposable incomes, Greeks reduced the frequency of dishwasher usage in order to save money.

Euromonitor International’s Dishwashing in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dishwashing in Greece
DISHWASHING IN GREECE
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2010-2015
Category Data
Table 2 Sales of Dishwashing by Category: Value 2010-2015
Table 3 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 5 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 6 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Eureka Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 1 Eureka Hellas SA: Key Facts
Competitive Positioning
Summary 2 Eureka Hellas SA: Competitive Position 2015
Procter and Gamble Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 3 Procter and Gamble Hellas Sa: Key Facts
Summary 4 Procter and Gamble Hellas Sa: Operational Indicators
Competitive Positioning
Summary 5 Procter and Gamble Hellas Sa: Competitive Position 2015
Unilever Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 6 Unilever Hellas SA: Key Facts
Summary 7 Unilever Hellas SA: Operational Indicators
Competitive Positioning
Summary 8 Unilever Hellas SA: Competitive Position 2015
Executive Summary
Growth in Home Care Sales Is Hindered in 2015 for Another Consecutive Year
Political Turmoil Impacts Consumer Willingness To Spend
Discounting Boosts the Share of Branded Products at the Expense of Private Label
Supermarkets Remains the Key Distribution Channel for Home Care
the Greek Recession-plagued Economy Affects Growth Potential
Key Trends and Developments
Developments in the Political Landscape Affect Consumption Patterns
Discounting Is A Key Strategy To Growth
Shrinking Price Gap Between Private Label and Branded Products
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 9 Research Sources












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