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Dishwashing in Iran

  • February 2017
  • -
  • Euromonitor International
  • -
  • 17 pages

Possession of dishwashers continued to grow rapidly in 2016, resulting in double-digit volume growth in all automatic dishwashing subcategories. However, hand dishwashing remained the main sales driver with a 96% volume share in 2016. Strong position of hand dishwashing is related to its long history and high level of awareness as well as affordable unit prices. Middle-aged mothers are used to washing dishes by hand and it is difficult for them to accept dishwashing machines as reliable technolo...

Euromonitor International’s Dishwashing in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dishwashing in Iran
DISHWASHING IN IRAN
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2011-2016
Category Data
Table 2 Sales of Dishwashing by Category: Value 2011-2016
Table 3 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 5 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 6 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Henkel Pakvash Pjsc in Home Care (iran)
Strategic Direction
Key Facts
Summary 1 Henkel Pakvash Pjsc: Key Facts
Competitive Positioning
Summary 2 Henkel Pakvash PJSC: Competitive Position 2016
Pakshoo Co in Home Care (iran)
Strategic Direction
Key Facts
Summary 3 Pakshoo Co: Key Facts
Competitive Positioning
Summary 4 Pakshoo Co: Competitive Position 2016
Executive Summary
Low Base in Most Home Care Categories Remains the Main Growth Driver
Decline in Purchasing Power Due To Economic Stagnation Hampers Growth in 2016
Domestically Produced Products Dominate Sales
Rapid Expansion of Modern Grocery Channels Plays A Key Role in the Development of Home Care
Healthy Growth Is Predicted in the Forecast Period If Political/economic Situation Improves
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources

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