Table of Contents
Internet TV is gaining increasing popularity as it suits the lifestyle of many consumers. This study provides revenue and subscriber forecasts for IPTV services in Brazil, Chile, Colombia, and Mexico, and offers key drivers and restraints for growth. The base year is 2012 with forecasts from 2013 to 2018. In addition, the research details case studies of IPTV service providers in each country, with qualitative analysis and historical data of IPTV subscribers in 2010, 2011, 2012, and 1H2013.
Key Study Findings
IPTV is a mainstream pay-TV service in Colombia, Chile, and Mexico, the early adopters of this technology. Brazil, however, is the least developed market analyzed, mainly because of unsuccessful trials and implementations of platforms from 2008 to 2012.
Telecom service providers launched IPTV services to compete with cable TV providers that already offer interactive services such as VoD*. Rollouts of FTTH* enable the deployment of reliable IPTV services that compete with traditional cable TV.
The most successful IPTV service providers in the region focus on service bundling and attractive cost benefits in the ultra-broadband offering. Market competition is increasing as IPTV providers contend not only with traditional pay-TV providers but also with OTT* service providers.
IPTV providers develop special features to differentiate. The most advanced features are HD channels, multiroom recorders, high-quality VoD, pause-on live, multiscreen, and content on tablets and smartphones.
The most common IPTV applications are social networks such as Facebook, Twitter, and YouTube; and access to news, horoscopes, the economy, the weather, games, and email. These applications enable users to receive information, play, and even order a pizza through TV.
Frost & Sullivan estimates that the IPTV services market revenue for Latin America will grow from $ x billion in 2012 to $ x billion in 2018.
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