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Industry Outlook on the TV-Everywhere Market in the Middle East

  • April 2014
  • -
  • Frost & Sullivan
  • -
  • 24 pages

Summary

Table of Contents

According to Frost & Sullivan, the Middle East and North America (MENA) will be linked through 545 Million consumer connected devices by 2020, impacting business models and personal lives in a way that is unforeseeable today. While linear free to air and Pay-TV services contribute dominantly to revenue and viewership of video in the region, there is a growing evidence that consumers increasingly watch content on video-capable Internet-connected devices. Thus in-depth market insight will share the essentials for content creators and distributors to distribute content over multimedia, an insight into trends in the leading GCC countries for the growth of TV-Everywhere and drivers and restraints impacting growth.


SUMMARY

In the last decade, MENA was exposed to vagaries in political and economic stability and experienced
fluctuations in growth patterns across sectors. However,the region appears to have recovered from such setbacksover the last months. An analysis of upcoming trends in the region reflect a positive outlook. According to Frost & Sullivan’s Mega Trends research on the Middle East and North Africa (MENA).

By 2025, more than % of the total population in four MENA countries are expected to live in urban
areas: Bahrain ( %), Kuwait ( %), Lebanon ( %), and Qatar ( %).

By 2025, the Gen Y population (people aged between - years) in MENA will account for over one-third of the total population.

In 2020, MENA will be linked through million personal connected devices, impacting business
models and personal lives in a way that is unforeseeable today.

The region is fairly strong in digital TV penetration, and offers several Free-to-air services and a host of direct-to-home (DTH)/satellite TV and IPTV services. With increasing broadband connectivity, consumers arelapping up video over the Internet, as well.

The demographics of the market and the cultural make-up contribute significantly to the demand for TV-Everywhere. On one hand, the region reflects a strong social bondage driven by local and familial communities. On the other, more than a third of the population in the region comprises expats of various nationalities. Home entertainment and social networking play an important role in people’s lives. All these factors contribute to the demand for more and more content in local languages as
well as international media.

While access to content is one issue, the market has to contend with growing demands for optimal Quality Experience (QoE) and Quality of Service (QoS). Consumers use devices in various form factors, ranging from 5-inch smartphones to widescreen tablets and Ultrabooks.

Content creators and distributors in the region strive to provide the best of both worlds while ensuring monetization of the medium.

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