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  4. > Analysis of the Advanced Driver Assistance Systems (ADAS) Market in Europe

Vehicle safety and driver comfort attract tremendous interest within the automotive industry, with legislations to touch every aspect of safety from avoiding collisions to pedestrian security. Given that autonomous driving is a real possibility, ADAS is expected to take centre-stage for chassis and safety systems in an automobile. This will channelise research and development in various safety-related applications. Driven by legislation and cost effective vehicles, the ADAS market in Europe is entering a new phase of applications integrating both safety and comfort. Covering the European ADAS market from 2012 to 2019, this study shows how the ADAS market is expected to unfold by 2019.


Executive Summary—Key Findings

Almost x % of ADAS revenue in Europe is contributed by park assist (PA) systems.

Region Level

The advanced driver assistance system (ADAS) market in Europe is expected to attain revenue of x billion euros by 2019 at a compound annual growth rate (CAGR) of x %.

OEM Level

By 2019, Volvo, BMW, VW, and Daimler Group are expected to be the top industry
participants competing amongst other vehicle manufacturers in Europe.

Application

In terms of volume, park assist (PA) is expected be the highly preferred and leading ADAS application by 2019, followed by adaptive cruise control (ACC), forward-collision warning (FCW), lane departure warning (LDW), blind-spot detection (BSD), and night vision (NV).

Segment

The C and D vehicle segments are expected to hold maximum revenue potential and growth opportunities for ADAS until 2019, as they provide the appropriate price-volume justification.


Legislation Overview

ADAS applications such as autonomous emergency braking (AEB) and LDW are likely to be considered strongly for standard fitment by 2015 in Europe. ACC and FCW are also gaining significance in the European market.


Table Of Contents

Analysis of the Advanced Driver Assistance Systems (ADAS) Market in Europe
Table of Contents


Executive Summary 4
Research Scope, Objective, Background, and Methodology 11
Definitions and Segmentation 21
Market Overview 26
Mega Trends and Industry Convergence Implications 35
Total ADAS Market —
External Challenges: Drivers and Restraints 37
Forecast and Trends 43
Pricing Trends and Forecast 56
Market Share and Competitive Analysis 64
Segment Breakdown 73
Value Chain Analysis 82
OEM Profiles 84
Supplier Profiles 90
Conclusions and Future Outlook 105
Appendix 109

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