Table of Contents
Vehicle safety and driver comfort attract tremendous interest within the automotive industry, with legislations to touch every aspect of safety from avoiding collisions to pedestrian security. Given that autonomous driving is a real possibility, ADAS is expected to take centre-stage for chassis and safety systems in an automobile. This will channelise research and development in various safety-related applications. Driven by legislation and cost effective vehicles, the ADAS market in Europe is entering a new phase of applications integrating both safety and comfort. Covering the European ADAS market from 2012 to 2019, this study shows how the ADAS market is expected to unfold by 2019.
Executive Summary—Key Findings
Almost x % of ADAS revenue in Europe is contributed by park assist (PA) systems.
The advanced driver assistance system (ADAS) market in Europe is expected to attain revenue of x billion euros by 2019 at a compound annual growth rate (CAGR) of x %.
By 2019, Volvo, BMW, VW, and Daimler Group are expected to be the top industry
participants competing amongst other vehicle manufacturers in Europe.
In terms of volume, park assist (PA) is expected be the highly preferred and leading ADAS application by 2019, followed by adaptive cruise control (ACC), forward-collision warning (FCW), lane departure warning (LDW), blind-spot detection (BSD), and night vision (NV).
The C and D vehicle segments are expected to hold maximum revenue potential and growth opportunities for ADAS until 2019, as they provide the appropriate price-volume justification.
ADAS applications such as autonomous emergency braking (AEB) and LDW are likely to be considered strongly for standard fitment by 2015 in Europe. ACC and FCW are also gaining significance in the European market.
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