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  3. > OTC Market Trends
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Ear Care in Romania

  • July 2013
  • -
  • Euromonitor International
  • -
  • 26 pages

The category is very small and OTC ear care products are very rare, except for ear cleaning products. Preventive ear care is a virtually unknown concept and advertising for these products is low to non-inexistent. Under these circumstances, the category is not expected to evolve much.

Euromonitor International's Ear Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ear Care in Romania
EAR CARE IN ROMANIA
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ear Care: Value 2007-2012
Table 2 Sales of Ear Care: % Value Growth 2007-2012
Table 3 Ear Care Company Shares by Value 2008-2012
Table 4 Ear Care Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Ear Care: Value 2012-2017
Table 6 Forecast Sales of Ear Care: % Value Growth 2012-2017
Biofarm SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 1 Biofarm SA: Key Facts
Summary 2 Biofarm SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Biofarm SA: Competitive Position 2012
Executive Summary
Growth Slows in All Categories
Rising Sales of OTC and Supplements
Local Players and Multinationals Compete for Market Share
Chemists/pharmacies Has A Predominant Share
Growth Is Expected To Continue As the Market Has Potential
Key Trends and Developments
Demographic Factors Stimulate Growth in Consumer Health
State Regulation Offers No Favours To Consumers Or Producers
Networks of Chained Pharmaceuticals Expand
Increasingly Better Educated Consumers Become More Demanding
the Consumer Health Market Is Highly Concentrated and Competitive
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 4 OTC: Switches 2010-2012
Definitions
Sources
Summary 5 Research Sources












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