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Ear Care in Ukraine

  • July 2013
  • -
  • Euromonitor International
  • -
  • 26 pages

Ear care in Ukraine remained a relatively small OTC category in terms of retail value sales in 2012. This was mainly due to the strong competition coming from Rx ear care. Daily ear care in Ukraine is generally restricted to cleaning the ears with cotton buds and Ukrainians typically visit an otolaryngologist for consultations about their otic ailments rather than opting for self-medication. As a consequence, the majority of people suffering from ear problems in Ukraine purchase Rx medicines...

Euromonitor International's Ear Care in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ear Care in Ukraine
EAR CARE IN UKRAINE
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ear Care: Value 2007-2012
Table 2 Sales of Ear Care: % Value Growth 2007-2012
Table 3 Ear Care Company Shares by Value 2008-2012
Table 4 Ear Care Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Ear Care: Value 2012-2017
Table 6 Forecast Sales of Ear Care: % Value Growth 2012-2017
Farmak Vat in Consumer Health (ukraine)
Strategic Direction
Key Facts
Summary 1 Farmak VAT: Key Facts
Summary 2 Farmak VAT: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Farmak VAT: Competitive Position 2012
Executive Summary
Consumer Health Industry Continues To See Growth
Consumers Struggling With Limited Budgets
Global Companies Lead, But Domestic Companies Remain Competitive
Chemists/pharmacies Is the Most Important Distribution Channel
Overall Growth To Continue During the Forecast Period
Key Trends and Developments
Chemists/pharmacies Is the Main Sales Channel for Consumer Health Products
Increasing Concern About Health and Good Wellbeing
Weight Management Among the Most Successful Consumer Health Categories As Demand Is Boosted by Sedentary Lifestyles and Poor Diets
Rising Willingness To Self-medicate
Chemists/pharmacies Remains A Key Distribution Channel for Consumer Health
Ageing Ukrainian Society
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sources
Summary 4 Research Sources












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