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Emergency Contraception in Bulgaria

  • July 2013
  • -
  • Euromonitor International
  • -
  • 17 pages

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Emergency contraception increased by 12% in current value terms] to reach BGN1 million in 2012. Escapelle, a product from the Hungarian company Richter Gedeon, drove value sales in the category. Escapelle was launched in 2007, supported by a massive marketing campaign which included television, radio, billboard and magazine advertisements and various sponsorships. This not only successfully popularised the product, but also created awareness of emergency contraception products, and their usage...

Euromonitor International's Emergency Contraception in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Emergency Contraception market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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