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Eye Care in Malaysia

  • September 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

The use of eye care products in Malaysia is largely associated with changing lifestyles amongst Malaysians. Rapid urbanisation in the country forced many Malaysians to adopt long working hours; this is usually accompanied by the use of electronic gadgets such as laptops, computers and smartphones. Hence, long exposure to various electronic gadgets prompted many Malaysians to search for eye care products to soothe eye dryness and tiredness.

Euromonitor International’s Eye Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Eye Care in Malaysia
EYE CARE IN MALAYSIA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2011-2016
Table 2 Sales of Eye Care by Category: % Value Growth 2011-2016
Table 3 Sales of Standard Eye Care by Format: % Value 2011-2016
Table 4 Sales of Standard Eye Care by Positioning: % Value 2011-2016
Table 5 NBO Company Shares of Eye Care: % Value 2012-2016
Table 6 LBN Brand Shares of Eye Care: % Value 2013-2016
Table 7 Forecast Sales of Eye Care by Category: Value 2016-2021
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2016-2021
Executive Summary
Strong Performance for Consumer Health Despite Slower Economic Growth
Price Competition Serves As An Important Marketing Strategy
Both International and Domestic Players Hold Strong Shares in 2016
Consumers Show Stronger Confidence in Store-based Retailers
Slow Positive Outlook for Consumer Health Over the Forecast Period
Key Trends and Developments
Consumer Health Maintains Growth Despite the Slower Economic Performance in Malaysia in 2016
the Changing Lifestyles of Malaysians Lead To Stronger Prevention of Health Problems
Halal Certification Becomes More Prevalent in Consumer Health
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 10 Life Expectancy at Birth 2011-2016
Market Data
Table 11 Sales of Consumer Health by Category: Value 2011-2016
Table 12 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 13 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 14 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 15 Distribution of Consumer Health by Format: % Value 2011-2016
Table 16 Distribution of Consumer Health by Format and Category: % Value 2016
Table 17 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources












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