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Fragrances in Turkey

  • April 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

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Fragrances registered 10% current value growth in 2015, a stronger performance than the current value CAGR of 7% recorded in the category over the review period due to the growth in both premium and mass fragrances, which came as a result of aggressive price promotions. Most companies involved in the category used price promotions in order to maintain volume sales during 2015. One key factor behind the strong growth recorded in fragrances in 2015 was rising penetration on the back of increased...

Euromonitor International's Fragrances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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