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Herbal/Traditional Products in Brazil

  • September 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Herbal/traditional products recorded current value growth of 2% in 2016, reaching sales of R$1.8 billion. Growth in the category continues to be mainly driven by increasing demand for less aggressive medications to treat minor pains and illnesses. Consumers in Brazil generally see herbal/traditional products as a healthier and more natural alternative to treat minor ailments.

Euromonitor International’s Herbal/Traditional Products in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Herbal/Traditional Products in Brazil
HERBAL/TRADITIONAL PRODUCTS IN BRAZIL
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Herbal/Traditional Products by Category: Value 2011-2016
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2012-2016
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2013-2016
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Boehringer Ingelheim Do Brasil Química E Farmacêutica Ltda in Consumer Health (brazil)
Strategic Direction
Key Facts
Summary 1 Boehringer Ingelheim do Brasil Química e Farmacêutica Ltda: Key Facts
Competitive Positioning
Summary 2 Boehringer Ingelheim do Brasil Química e Farmacêutica Ltda: Competitive Position 2016
Hypermarcas SA in Consumer Health (brazil)
Strategic Direction
Key Facts
Summary 3 Hypermarcas SA: Key Facts
Summary 4 Hypermarcas SA: Operational Indicators
Competitive Positioning
Summary 5 Hypermarcas SA: Competitive Position 2016
Executive Summary
Economic Slowdown Persists, Affecting Non-priority Categories More Intensely
Increasing Acceptance of Self-medication/self-care Due To Broadened Accessibility
Aggressive Pricing of Private Label Products Threatens the Competitiveness of Manufacturers
Sports Nutrition Manufacturers Expand Their Portfolios and Invest in Segmentation
Consumer Health Is Expected To Grow at A Slower Pace Over the Forecast Period
Key Trends and Developments
OTC Performs Relative Well During the Economic Slowdown As Growth Rates Slow
Health and Wellness Trend Dips As Prioritisation of Spending Negative Influences Sales of Vitamins and Dietary Supplements
Affordability Gains More Importance in the Strategies of Manufacturers
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Category: Value 2011-2016
Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Distribution of Consumer Health by Format: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format and Category: % Value 2016
Table 15 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 6 Research Sources












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