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Herbal/Traditional Products in Romania

  • October 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Current value sales of herbal/traditional products increased steeply in 2016, by 8%, showing better performance than the overall consumer health market (growing by 5%). Rising interest in herbal/traditional treatments and the rejection of synthetic products by a large pool of the more educated consumer group in Romania has resulted in rising demand for herbal/traditional medicines and dietary supplements.

Euromonitor International’s Herbal/Traditional Products in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Herbal/Traditional Products in Romania
HERBAL/TRADITIONAL PRODUCTS IN ROMANIA
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Herbal/Traditional Products by Category: Value 2011-2016
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2012-2016
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2013-2016
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Biofarm SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 1 Biofarm SA: Key Facts
Summary 2 Biofarm SA: Operational Indicators
Competitive Positioning
Summary 3 Biofarm SA: Competitive Position 2016
Hofigal SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 4 Hofigal SA: Key Facts
Summary 5 Hofigal SA: Operational Indicators
Competitive Positioning
Summary 6 Hofigal SA: Competitive Position 2016
Walmark Romania SRL in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 7 Walmark Romania Srl: Key Facts
Summary 8 Walmark Romania Srl: Operational Indicators
Competitive Positioning
Summary 9 Walmark Romania Srl: Competitive Position 2016
Zentiva SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 10 Zentiva SA: Key Facts
Summary 11 Zentiva SA: Operational Indicators
Competitive Positioning
Summary 12 Zentiva SA: Competitive Position 2016
Executive Summary
Growth of the Consumer Health Market Is Slower in 2016 Than in the Review Period
Consumers Are More Interested in Dietary Supplements With Preventive Functions
Domestic Companies Gain Value Shares From International Companies in Within Vitamins and Dietary Supplements
Only Authorised Pharmacies and Drugstores Will Be Able To Sell Medicines Online
Growth of Consumer Health Will Be Slower During the Forecast Period Than in the Review Period
Key Trends and Developments
Pharmaceutical Companies Continue To Focus on OTC Products, Vitamins and Dietary Supplements, As the Rx Price Constraints Make Their Profitability Impossible
Ban on Smoking in Public Areas and Children's Playgrounds Introduced in 2016
Advertising of OTC and Vds Products Is Likely To Be Restricted in the Mass Media in Romania
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Category: Value 2011-2016
Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format: % Value 2011-2016
Table 15 Distribution of Consumer Health by Format and Category: % Value 2016
Table 16 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 13 Research Sources












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