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Incontinence in Kazakhstan

  • March 2016
  • -
  • Euromonitor International
  • -
  • 16 pages

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The increasing standard of living and the ageing of the Kazakhstani population contributed to higher sales of incontinence products to older consumers in 2015; however, this was only observable amongst those living in urban areas with high disposable incomes. Incontinence products were still considered expensive in Kazakhstan. In addition, these products continued to lack promotion and had a low level of consumer awareness compared with sanitary protection products or nappies.

Euromonitor International’ s Incontinence in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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