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Incontinence in Sweden

  • March 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

The ageing of the Swedish population is driving the incontinence category as it is naturally aiding an increase in volume sales. The Swedish population aged 65 and above stood at 1.9 million in 2015, an increase of 2% on 2014. This natural increase in demand has been supported by the growing acceptance of incontinence and a reduction in the stigma attached to it.

Euromonitor International’ s Incontinence in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Incontinence in Sweden
INCONTINENCE IN SWEDEN
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
Category Data
Table 1 Retail Sales of Incontinence by Category: Value 2010-2015
Table 2 Retail Sales of Incontinence by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Incontinence: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Incontinence: % Value 2012-2015
Table 5 Forecast Retail Sales of Incontinence by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2015-2020
SCA Hygiene Products Ab in Tissue and Hygiene (sweden)
Strategic Direction
Summary 1 SCA Hygiene Products AB: Key Facts
Summary 2 SCA Hygiene Products AB: Operational Indicators
Competitive Positioning
Summary 3 SCA Hygiene Products AB: Competitive Position 2015
Executive Summary
Maturity Slows Value Sales Growth
Population Growth Helps To Drive Volume Sales
Premiumisation at the Core of Private Label Trends
Grocery Retailers Hold Sway
Positive Outlook Despite Maturity
Key Trends and Developments
Premiumisation in Response To Saturation
Incontinence and the Internet
Volume Growth Dependent on Increases in the Population
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources

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