Men%s Grooming Market Analysis in Turkey

• Publication date: June 2012
• Report size: 34 pages

In 2010, the key trend in men’s grooming was the increasing number of new product developments. A number of sophisticated new product launches were made at the end of the review period, including Nivea Active3, a combined product that can be used as shower gel, shampoo and shaving gel, by Eczacibasi-Beiersdorf. Furthermore, increasing urbanisation and a higher number of men in professional jobs meant that men gave greater importance to self-gro...

In 2010, the key trend in men’s grooming was the increasing number of new product developments. A number of sophisticated new product launches were made at the end of the review period, including Nivea Active3, a combined product that can be used as shower gel, shampoo and shaving gel, by Eczacibasi-Beiersdorf. Furthermore, increasing urbanisation and a higher number of men in professional jobs meant that men gave greater importance to self-grooming. The rate of growth at the end of the review...

Euromonitor International's Men's Grooming in Turkey report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2006 to 2010 , allowing you to identify the segments driving growth. Projections to 2015 illustrate how the industry is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Men's Grooming industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Male Grooming Products Industry in Turkey

Men's Grooming in Turkey

June 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Men's Grooming by Segment : Value from 2005 to 2010
Data table 2 Sales of Men's Grooming by Segment : % Value Growth from 2005 to 2010
Data table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown from 2006 to 2010
Data table 4 Men's Grooming Market Shares from 2006 to 2010
Data table 5 Men's Grooming Brand Shares by GBN from 2007 to 2010
Data table 6 Men's Razors and Blades Brand Shares by GBN from 2007 to 2010
Data table 7 Projection Sales of Men's Grooming by Segment : Value from 2010 to 2015
Data table 8 Projection Sales of Men's Grooming by Segment : % Value Growth from 2010 to 2015
Data table 9 Sales of Body Shavers by Type: % Value Analysis from 2006 to 2010
Akat Kozmetik Sanayi Ve Ticaret As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 1 Akat Kozmetik Sanayi ve Ticaret AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Akat Kozmetik Sanayi ve Ticaret AS: Competitive Position 2010
Evyap Sabun Yag Gliserin Sanayii Ve Ticaret As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 3 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Key Facts
Summary 4 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 5 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Production Statistics 2010
Competitive Positioning
Summary 6 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Competitive Position 2010
Executive Summary
Beauty and Personal Care Registered Above-average Value Growth in 2010
Advertising and Promotional Campaigns Stimulated the Growth
the Industry Is Led by the Multinational Players
Health and Beauty Retailers Lead the Distribution
Good Potential for Growth Over the Projection Period
Key Trends and Developments
Brighter Economic Prospects Lead To Improved Industry Sales
A Large Young Population and Rapid Urbanisation Are Significant Growth Factors
Beauty Salons Still Threatened by the Rising Demand for Home-use Products
Avon Preserves Its Leading Position
Advertising and Promotions Key To Rising Consumer Demand
Market Data
Data table 10 Sales of Beauty and Personal Care by Segment : Value from 2005 to 2010
Data table 11 Sales of Beauty and Personal Care by Segment : % Value Growth from 2005 to 2010
Data table 12 Sales of Premium Cosmetics by Segment : Value from 2005 to 2010
Data table 13 Sales of Premium Cosmetics by Segment : % Value Growth from 2005 to 2010
Data table 14 Beauty and Personal Care Market Shares by NBO from 2006 to 2010
Data table 15 Beauty and Personal Care Market Shares by GBO from 2006 to 2010
Data table 16 Beauty and Personal Care Brand Shares by GBN from 2007 to 2010
Data table 17 Penetration of Private Label by Segment from 2005 to 2010
Data table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis from 2005 to 2010
Data table 19 Sales of Beauty and Personal Care by Segment and by Distribution Format: % Analysis 2010
Data table 20 Projection Sales of Beauty and Personal Care by Segment : Value from 2010 to 2015
Data table 21 Projection Sales of Beauty and Personal Care by Segment : % Value Growth from 2010 to 2015
Data table 22 Projection Sales of Premium Cosmetics by Segment : Value from 2010 to 2015
Data table 23 Projection Sales of Premium Cosmetics by Segment : % Value Growth from 2010 to 2015
Definitions
Sources
Summary 7 Research Sources