Male Grooming Products
Table of Contents
In 2010, the key trend in men’s grooming was the increasing number of new product developments. A number of sophisticated new product launches were made at the end of the review period, including Nivea Active3, a combined product that can be used as shower gel, shampoo and shaving gel, by Eczacibasi-Beiersdorf. Furthermore, increasing urbanisation and a higher number of men in professional jobs meant that men gave greater importance to self-gro...More »
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