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Nappies/Diapers/Pants in Norway

  • March 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

Competition between grocery retailers continued to be the most important trend in nappies/diapers/pants in Norway in 2015. 2015 marked the 15th anniversary of the so-called “nappy wars” in Norway, which have seen large grocery retailers like Kiwi and Rema 1000 fight for overall share in the grocery channel by continuously slashing the prices of nappies/diapers in an attempt to attract young families, a crucial target group. This has resulted in Norway having some of the cheapest nappies/diapers...

Euromonitor International's Nappies/Diapers/Pants in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Nappies/Diapers/Pants in Norway
NAPPIES/DIAPERS/PANTS IN NORWAY
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2010-2015
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2012-2015
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
SCA Hygiene Products As in Tissue and Hygiene (norway)
Strategic Direction
Summary 1 SCA Hygiene Products AS: Key Facts
Summary 2 SCA Hygiene Products AS: Operational Indicators
Competitive Positioning
Summary 3 SCA Hygiene Products AS: Competitive Position 2015
Executive Summary
Slight Slowdown in Growth Seen in 2015
Consumers Place More Importance on Convenience
Tissue and Hygiene Led by Two Major Players
Grocery Retailers Dominate Distribution
Solid Growth Expected Over the Forecast Period
Key Trends and Developments
Consumer Confidence Weakens in Norway
Convenience A Key Demand Across Tissue and Hygiene
Competition Between Grocery Retailers Keeps Prices Low
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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