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2014 Service Provider Message Targeting and Segmentation Tool

  • March 2014
  • 52 pages
  • Industry Standard Research
Report ID: 2081988

Summary

Table of Contents

ISR’s “Service Provider Targeting and Segmentation Tool” offers a unique resource to identify how biopharma drug development decision-makers seek information and which media outlets they use to obtain that information.

Report Overview
ISR’s “Service Provider Targeting and Segmentation Tool” offers a unique resource to identify how biopharma drug development decision-makers seek information and which media outlets they use to obtain that information.
This analysis includes 104 media outlets across the following channels:
- Attendance at 27 leading conferences
- Visitation across 10 influential industry websites
- Subscription to 15 influential e-mail newsletters/newsfeeds
- Readership to 49 industry print publications
- Usage across 3 major social media platforms
Individual media outlet use is analyzed and presented in aggregate, by geographic location, and by organizational size.
37
Charts and Graphs
172
Respondents
52
Pages

How you can use this report:
Methodology:
- Improve advertising efficiency and cost effectiveness: Reach your biopharmaceutical customers by understanding their informationseeking patterns and distributing your messages through the most effective channels and outlets
- Optimize strategic messaging: Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message

All respondents (N=172) hold responsibility and decision-making power for drug development activities within a biopharmaceutical organization. Data for this report were compiled from multiple ISR survey events.

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