Polishes - Croatia

Polishes - Croatia

Distinctive change in sales growth dynamics occurred in 2009, triggered by lower disposable household incomes. Polishes are not considered to be a basic household care product, and therefore they are subject to saving by consumers.

Euromonitor International's Polishes in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Polishes in Croatia
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Home Care Showing Potential With Some Categories Still Underperforming
Strong Growth From 2008 Interrupted by Credit Crunch
Dominant Position of International Manufacturers
Supermarkets/hypermarkets Is the Dominant Retail Channel
Slow Recovery Ahead
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care Household Care by Sector: Value 2004-2009
Table 3 Sales of Home Care Household Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Penetration of Private Label by Sector 2004-2009
Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Labud Dd
Strategic Direction
Key Facts
Summary 2 Labud dd: Key Facts
Summary 3 Labud doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Labud dd: Competitive Position 2009
Meteor Dd
Strategic Direction
Key Facts
Summary 5 Meteor dd: Key Facts
Summary 6 METEOR dd: Operational Indicators 2006-2008
Company Background
Production
Competitive Positioning
Summary 7 Meteor dd: Competitive Position 2009
Saponia Dd
Strategic Direction
Key Facts
Summary 8 Saponia dd: Key Facts
Summary 9 Saponia dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Saponia dd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Polishes by Subsector: Value 2004-2009
Table 12 Sales of Polishes by Subsector: % Value Growth 2004-2009
Table 13 Polishes Company Shares 2005-2009
Table 14 Polishes Brand Shares 2006-2009
Table 15 Forecast Sales of Polishes by Subsector: Value 2009-2014
Table 16 Forecast Sales of Polishes by Subsector: % Value Growth 2009-2014