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Polishes in Croatia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 16 pages

Furniture polish remained the dominant polishes category in Croatia in current value sales terms in 2015 with an overall share of 52%. This was due to intensive advertising support for leading furniture polish brand Pronto.

Euromonitor International’s Polishes in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Polishes in Croatia
POLISHES IN CROATIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2010-2015
Table 2 Sales of Polishes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Polishes: % Value 2011-2015
Table 4 LBN Brand Shares of Polishes: % Value 2012-2015
Table 5 Forecast Sales of Polishes by Category: Value 2015-2020
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Labud Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 1 Labud dd: Key Facts
Summary 2 Labud dd: Operational Indicators 2012-2014
Competitive Positioning
Summary 3 Labud dd: Competitive Position 2015
Saponia Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 4 Saponia dd: Key Facts
Summary 5 Saponia dd: Operational Indicators 2012-2014
Competitive Positioning
Summary 6 Saponia dd: Competitive Position 2015
Executive Summary
Economic Recovery Bolsters Home Care Performance in 2015
Changes in Laundry Care Affect the Entire Home Care Market
Multinationals Continue To Dominate Home Care in Croatia
Home Care Distribution Concentrated in Three Channels
Modest Market Recovery Projected for the Forecast Period
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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