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Polishes in Croatia

  • January 2017
  • -
  • Euromonitor International
  • -
  • 16 pages

Furniture polish is not only the biggest category in polishes with a 53% value share in 2016, but it also had the most activity in terms of new launches. The domination of Pronto prompted the competition to attack the popular global brand. Furniture polish is much more popular than shoe polish because the furniture that is most used in Croatian households is suitable for the use of polishes, while the footwear that requires polishing is not very popular with Croatians, who prefer footwear types...

Euromonitor International’s Polishes in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Polishes in Croatia
POLISHES IN CROATIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2011-2016
Table 2 Sales of Polishes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Polishes: % Value 2012-2016
Table 4 LBN Brand Shares of Polishes: % Value 2013-2016
Table 5 Forecast Sales of Polishes by Category: Value 2016-2021
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Labud Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 1 Labud dd : Key Facts
Summary 2 Labud dd : Operational Indicators
Competitive Positioning
Summary 3 Labud dd : Competitive Position 2016
Saponia Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 4 Saponia dd: Key Facts
Summary 5 Saponia dd: Operational Indicators
Competitive Positioning
Summary 6 Saponia dd: Competitive Position 2016
Executive Summary
Sales Growth Accelerates in Home Care
Changing Formats and Dosage in Laundry Care and Dishwashing
Domestic Company Leads A Market Dominated by Internationals
Three Big Channels Dominate Distribution
Slow But Stable Growth Expected Over the Forecast Period
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Distribution of Home Care by Format: % Value 2011-2016
Table 13 Distribution of Home Care by Format and Category: % Value 2016
Table 14 Forecast Sales of Home Care by Category: Value 2016-2021
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources

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