Polishes - Greece

Polishes - Greece

Polishes in Greece is in decline. Such products are considered to be a dying niche appealing to those aged 45-years-old and above, and in combination with the recent economic crisis, which led to a cut down of expenditure, polishes seems to be further deteriorating for another consecutive year.

Euromonitor International's Polishes in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Polishes in Greece
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Economic Crisis Squeezes Value Sales
Consumers Stick To Substantial and Effective Products
Multinationals Continue To Dominate, Private Label on the Rise
Supermarkets/hypermarkets and Discounters Gain Value Shares, Convenience Stores Also on the Rise
Light at the End of the Forecast Tunnel
Key Trends and Developments
Green Alternatives A Growing Trend But One With Still A Long Way To Go
International Economic Crisis Boosts Discounters and Private Label
Rising Share of Private Label and Discounters Drives Manufacturers Towards Innovation and Special Offers
H1n1 Case Boosts Sales of Disinfection Products
Seasonality Patterns and Longer Summers Influence Consumption Habits
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care by Sector: Value 2004-2009
Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Penetration of Private Label by Sector 2004-2009
Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Eureka Hellas SA
Strategic Direction
Key Facts
Summary 2 Eureka Hellas SA: Key Facts
Summary 3 Eureka Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Eureka Hellas SA: Competitive Position 2009
Eurochartiki SA
Strategic Direction
Key Facts
Summary 5 Eurochartiki SA: Key Facts
Summary 6 Eurochartiki SA : Operational Indicators*
Company Background
Production
Competitive Positioning
Rico Chemicals SA
Strategic Direction
Key Facts
Summary 7 Rico Chemicals SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Rico Chemicals SA: Competitive Position 2009
Rolco Bianil SA
Strategic Direction
Key Facts
Summary 9 Rolco Bianil SA: Key Facts
Summary 10 Rolco Bianil SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Rolco Bianil SA: Competitive Position 2009
Sarantis Sa, Gr
Strategic Direction
Key Facts
Summary 12 GR Sarantis SA: Key Facts
Summary 13 GR Sarantis SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Sarantis SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Polishes by Subsector: Value 2004-2009
Table 12 Sales of Polishes by Subsector: % Value Growth 2004-2009
Table 13 Polishes Company Shares 2005-2009
Table 14 Polishes Brand Shares 2006-2009
Table 15 Forecast Sales of Polishes by Subsector: Value 2009-2014
Table 16 Forecast Sales of Polishes by Subsector: % Value Growth 2009-2014