Polishes - Italy
Volume sales of polishes declined due to the arrival of substitute products, such as specific-use wipes or floor cleaners which are easier to use and better adapted to the increasingly hectic lifestyles of Italians. Changing lifestyles in Italy mean that polishes are less relevant to modern consumers. The fact that polishes are not on the everyday shopping list also hinders sales growth. Floor polish was negatively affected by a change in the materials from which floors in Italian households...
Euromonitor International's Polishes in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Polishes in Italy
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Mature Market and Economic Crisis Restrain Market Growth
Private Label Products Grow
Multinationals Remain the Home Care Market Leaders
Grocery Retailers Lead Distribution
Innovation, the Driver in the Medium Term
Key Trends and Developments
Recent Financial Crisis and Weaker Economy Brings New Focus on Price
Demographic Shifts in Italy Changed the Focus of Hygiene Product Manufacturers
Green Products Growing Importance
Increased Pressure From Private Label on Branded Products
the Importance of Advertising, Promotion and Special Offers
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care by Sector: Value 2004-2009
Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Penetration of Private Label by Sector 2004-2009
Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Bolton Manitoba SpA
Strategic Direction
Key Facts
Summary 2 Bolton Manitoba SpA: Key Facts
Company Background
Production
Summary 3 Bolton Manitoba SpA: Production Statistics
Competitive Positioning
Summary 4 Bolton Manitoba SpA: Competitive Position 2009
Deco Industrie SpA
Strategic Direction
Key Facts
Summary 5 Deco Industrie SpA: Key Facts
Summary 6 Deco Industrie SpA: Operational Indicators
Company Background
Production
Summary 7 Deco Industrie SpA: Production Statistics 2008
Competitive Positioning
Summary 8 Deco Industrie SpA: Competitive Position 2009
Guaber SpA
Strategic Direction
Key Facts
Summary 9 Guaber SpA: Key Facts
Summary 10 Guaber SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Guaber SpA: Competitive Position 2009
Henkel SpA
Strategic Direction
Key Facts
Summary 12 Henkel SpA: Key Facts
Summary 13 Henkel SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Henkel SpA: Competitive Position 2009
Italsilva SpA
Strategic Direction
Key Facts
Summary 15 Italsilva SpA: Key Facts
Summary 16 Italsilva SpA: Operational Indicators
Company Background
Production
Summary 17 Italsilva SpA: Production Statistics 2008
Competitive Positioning
Summary 18 Italsilva SpA: Competitive Position 2009
Paglieri SpA
Strategic Direction
Key Facts
Summary 19 Paglieri SpA: Key Facts
Summary 20 Paglieri Profumi SpA: Operational Indicators
Company Background
Production
Summary 21 Paglieri SpA: Production Statistics 2008
Competitive Positioning
Summary 22 Paglieri SpA: Competitive Position 2009
Procter & Gamble Holding SRL
Strategic Direction
Key Facts
Summary 23 Procter & Gamble Holding Srl: Key Facts
Summary 24 Procter & Gamble Holding Srl: Operational Indicators
Company Background
Production
Summary 25 Procter & Gamble Italia SpA: Production Statistics 2008
Competitive Positioning
Summary 26 Procter & Gamble Italia SpA: Competitive Position 2009
Realchimica SpA
Strategic Direction
Key Facts
Summary 27 Realchimica SpA: Key Facts
Summary 28 Realchimica SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 29 Realchimica SpA: Competitive Position 2009
Reckitt Benckiser Italia SpA
Strategic Direction
Key Facts
Summary 30 Reckitt Benckiser Italia SpA: Key Facts
Summary 31 Reckitt Benckiser Italia SpA: Operational Indicators
Company Background
Production
Summary 32 Reckitt Benckiser Italia SpA: Production Statistics 2008
Competitive Positioning
Summary 33 Reckitt Benckiser Italia SpA: Competitive Position 2009
Unilever Italia SpA
Strategic Direction
Key Facts
Summary 34 Unilever Italia SpA: Key Facts
Summary 35 Unilever Italia SpA: Operational Indicators
Company Background
Production
Summary 36 Unilever Italia SpA: Production Statistics 2009
Competitive Positioning
Summary 37 Unilever Italia SpA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Polishes by Subsector: Value 2004-2009
Table 12 Sales of Polishes by Subsector: % Value Growth 2004-2009
Table 13 Polishes Company Shares 2005-2009
Table 14 Polishes Brand Shares 2006-2009
Table 15 Forecast Sales of Polishes by Subsector: Value 2009-2014
Table 16 Forecast Sales of Polishes by Subsector: % Value Growth 2009-2014
