Polishes - Norway

Polishes - Norway

Polishes continued to suffer at the end of the review period from consumers opting for polish-free surfaces in their homes. This resulted in a shift towards stainless steel and veneered furniture, an absence of brass and silver and wooden or laminated floors that do not require polishing. Consequently, volume sales of furniture polish and metal polish declined by 2% and 3% respectively, while floor polish saw only slow volume growth of 1%.

Euromonitor International's Polishes in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Polishes in Norway
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Review Period Constant Value Growth Hampered by Price Competition
Growing Focus on Environmental Issues
Lilleborg As Remains A Dominant Domestic Leader
Distribution Continues To Widen in 2009
Good Constant Value Growth Expected for Forecast Period
Key Trends and Developments
Recession Boosts Share of Private Label
Smaller Urban Households Boost Demand
Growing Presence for Discounters Shapes Growth
Convenience and Demand for Mess-free Products
Consumers and Players Further Increase Strong Environmental Focus
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care by Sector: Value 2004-2009
Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Penetration of Private Label by Sector 2004-2009
Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Bonaventura Sales As
Strategic Direction
Key Facts
Summary 2 Bonaventura Sales AS: Key Facts
Summary 3 Bonaventura Sales AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Bonaventura Sales AS: Competitive Position 2009
Jensen & Co As
Strategic Direction
Key Facts
Summary 5 Jensen & Co AS: Key Facts
Summary 6 Jensen & Co AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Jensen & Co AS: Competitive Position 2009
Krefting & Co As
Strategic Direction
Key Facts
Summary 8 Krefting & Co AS: Key Facts
Summary 9 Krefting & Co AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Krefting & Co AS: Competitive Position 2009
Lilleborg As
Strategic Direction
Key Facts
Summary 11 Lilleborg AS: Key Facts
Summary 12 Lilleborg AS: Operational Indicators
Company Background
Production
Summary 13 Lilleborg AS: Production Statistics 2008
Competitive Positioning
Summary 14 Lilleborg AS: Competitive Position 2009
Midelfart Sonesson As
Strategic Direction
Key Facts
Summary 15 Midelfart Sonesson AS: Key Facts
Summary 16 Midelfart Sonesson AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Midelfart Sonesson AS: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Polishes by Subsector: Value 2004-2009
Table 12 Sales of Polishes by Subsector: % Value Growth 2004-2009
Table 13 Polishes Company Shares 2005-2009
Table 14 Polishes Brand Shares 2006-2009
Table 15 Forecast Sales of Polishes by Subsector: Value 2009-2014
Table 16 Forecast Sales of Polishes by Subsector: % Value Growth 2009-2014