Polishes - Poland

Polishes - Poland

Economic weakness perceptible in Poland since the end of 2008 impacted sales of polishes; particularly those intended for cleaning furniture. These agents, after a boom in the construction and furniture industries during 2007-2008, noticed a slight value decrease in sales in 2009. In that particular year, consumers have also more often purchased cheaper brands than in the prosperity period.

Euromonitor International's Polishes in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Polishes in Poland
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Home Care Registers Positive Value Growth
Rising Tendency To Keeping the Home Clean and Hygienic
Multinationals Drive Sales
Supermarkets/hypermarkets Hold the Lead
Low Value Growth Is Expected
Key Trends and Developments
Economy Deterioration Weakens Home Care
Beneficial Period for the Development of Private Label
Striving for the Improvement of Living Standards
Heavyweights Dominate Home Care
Low But Growing Demand for Green Home Care
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care by Sector: Value 2004-2009
Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Penetration of Private Label by Sector 2004-2009
Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Dramers SA
Strategic Direction
Key Facts
Summary 2 Dramers SA: Key Facts
Summary 3 Dramers SA: Operational Indicators
Company Background
Production
Summary 4 Dramers SA: Production Statistics 2008
Competitive Positioning
Summary 5 Dramers SA: Competitive Position 2009
Gold Drop Sp Zoo
Strategic Direction
Key Facts
Summary 6 Gold Drop Sp zoo: Key Facts
Summary 7 Gold Drop Sp zoo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Gold Drop Sp zoo: Competitive Position 2009
Inco-veritas SA
Strategic Direction
Key Facts
Summary 9 Inco-Veritas SA: Key Facts
Summary 10 Inco-Veritas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Inco-Veritas SA: Competitive Position 2009
Lakma Strefa Sp Zoo
Strategic Direction
Key Facts
Summary 12 Lakma Strefa Sp zoo: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Lakma Strefa Sp zoo: Competitive Position 2009
Myecolife Sp Zoo
Strategic Direction
Key Facts
Summary 14 MyEcolife Sp zoo: Key Facts
Company Background
Production
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Polishes by Subsector: Value 2004-2009
Table 12 Sales of Polishes by Subsector: % Value Growth 2004-2009
Table 13 Polishes Company Shares 2005-2009
Table 14 Polishes Brand Shares 2006-2009
Table 15 Forecast Sales of Polishes by Subsector: Value 2009-2014
Table 16 Forecast Sales of Polishes by Subsector: % Value Growth 2009-2014