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Polishes in Poland

  • January 2017
  • -
  • Euromonitor International
  • -
  • 20 pages

A great variety of products that aim to meet specific customer needs, such as products for polishing furniture, floors, decorative parts such as metal and wood, stimulated sales. Key companies offer diverse products for specific surface polishing, which appeal to a broader range of customers. Despite category maturity, the need for diverse products continues and consumers in Poland continue to look for surface-specific cleaning products.

Euromonitor International’s Polishes in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Polishes in Poland
POLISHES IN POLAND
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2011-2016
Table 2 Sales of Polishes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Polishes: % Value 2012-2016
Table 4 LBN Brand Shares of Polishes: % Value 2013-2016
Table 5 Forecast Sales of Polishes by Category: Value 2016-2021
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Carrefour Polska Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
Summary 1 Carrefour Sp zoo: Key Facts
Summary 2 Carrefour Sp zoo: Operational Indicators
Competitive Positioning
Summary 3 Carrefour Sp zoo: Competitive Position 2016
Rossmann Sdp Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
Summary 4 Rossmann SDP Sp zoo: Key Facts
Production
Summary 5 Rossmann SDP Sp zoo: Operational Indicators
Private Label
Summary 6 Rossmann SDP Sp zoo: Private Label Portfolio
SC Johnson Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
Summary 7 SC Johnson Sp zoo: Key Facts
Summary 8 SC Johnson Sp zoo: Operational Indicators
Competitive Positioning
Summary 9 SC Johnson Sp zoo: Competitive Position 2016
Executive Summary
Growth in Value and Volume Terms in 2016
Consumers Are More Quality Oriented
International Manufacturers Lead, While Private Label Registers the Largest Growth
Internet Retailers' Sales Increase, Followed by Discounters
Tendency of Buying Well-known Products
Key Trends and Developments
Changing Consumer Profile
Specialised Products Attracting More Consumers
Well-established Brands Appeal More To Polish Consumers
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources

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