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Polishes in Portugal

  • May 2016
  • -
  • Euromonitor International
  • -
  • 18 pages

Sales of polishes were negatively affected by the existence of a wide variety of multipurpose alternatives, adapted to consumer preferences and more modern floors. Polishes also continued to suffer from the structural decline in all its categories, linked with old fashioned habits in consumers’ minds, such as metal polish or even shoe polish, with younger consumers searching for more practical and convenient options.

Euromonitor International's Polishes in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Polishes in Portugal
POLISHES IN PORTUGAL
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2010-2015
Table 2 Sales of Polishes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Polishes: % Value 2011-2015
Table 4 LBN Brand Shares of Polishes: % Value 2012-2015
Table 5 Forecast Sales of Polishes by Category: Value 2015-2020
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Reckitt Benckiser Portugal Lda in Home Care (portugal)
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser de Portugal Lda: Key Facts
Competitive Positioning
Summary 2 Reckitt Benckiser de Portugal Lda: Competitive Position 2015
Executive Summary
the Positive Economic Context Boosts Consumption
Price Promotions Continue To Bite
Multinational Players Reinforce Their Positions
Moving Back To High Street Retail
Stability Is the Key Word in Home Care Sales Over the Forecast Period
Key Trends and Developments
Private Label Set To Return To Growth
the Search for Proximity: E-commerce and Small Urban Stores
Small Is Better: the Environmentally-friendly Trend Towards Concentrated Products
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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