Polishes - Portugal

Polishes - Portugal

Polishes registered negative value and volume growth in 2009. The category continued to be impacted negatively by the fact that more people were looking for convenient home care products that allow them to save time on household chores, thus impacting volume and value sales negatively.

Euromonitor International's Polishes in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Polishes in Portugal
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Home Care Registered Modest Value Growth
Growing Popularity of Automatic Dishwashing and "green" Products
Development of New Products Reinforced Position of Leading Player
Home Care Purchases Continue To Be Made in Supermarkets and Hypermarkets
Modestly Positive Performance Expected Over the Coming Five Years
Key Trends and Developments
Unfavourable Economic Context Constrained Value Growth
New Cheap Brands of Major Players To Compete With Private Label
Dynamic Strategy of New Product Development by Jerónimo Martins Unilever
Dishwashing and Laundry Care Showing Different Levels of Maturity
Additional "green" Products Are Available on Shelves
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care by Sector: Value 2004-2009
Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Penetration of Private Label by Sector 2004-2009
Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
3m Portugal Lda
Strategic Direction
Key Facts
Summary 2 3M Portugal Lda: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 3M Portugal Lda: Competitive Position 2009
F Lima SA
Strategic Direction
Key Facts
Summary 4 F Lima SA: Key Facts
Summary 5 F Lima SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 F Lima SA: Competitive Position 2009
Manulena Lda
Strategic Direction
Key Facts
Summary 7 Manulena Lda: Key Facts
Summary 8 Manulena Lda: Operational Indicators
Company Background
Production
Summary 9 Manulena Lda: Production Statistics 2008
Competitive Positioning
Summary 10 Manulena Lda: Competitive Position 2009
Procasa Lda
Strategic Direction
Key Facts
Summary 11 Procasa Lda: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Procasa Lda: Competitive Position 2009
Sovena SA
Strategic Direction
Key Facts
Summary 13 Sovena SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Sovena SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Polishes by Subsector: Value 2004-2009
Table 12 Sales of Polishes by Subsector: % Value Growth 2004-2009
Table 13 Polishes Company Shares 2005-2009
Table 14 Polishes Brand Shares 2006-2009
Table 15 Forecast Sales of Polishes by Subsector: Value 2009-2014
Table 16 Forecast Sales of Polishes by Subsector: % Value Growth 2009-2014