Polishes - USA
In 2009, polishes registered a moderate decline of 3% in current value terms. This decline was higher than the review period CAGR, as many products in polishes face slow to declining demand due to changing attitudes towards household chores, such as less scrubbing and polishing, and a shift to labour-saving products. Polishes also face increased competition from multipurpose cleaners and dry electro-static wipes, such as Pledge Multi-Surface Clean & Dust Spray from SC Johnson and Swiffer...
Euromonitor International's Polishes in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Polishes in the US
Euromonitor International
April 2010
List of Contents and Tables
Executive Summary
Sales Stagnate in A Mature Market
the Economy Causes Trading Down
Procter & Gamble Maintains Home Care Dominance
Consumers Shift Towards Supermarkets/hypermarkets
Slow Recovery Expected
Key Trends and Developments
A Challenging Economy Forces Consumers To Go Back To Basics
Greener Cleaning Slow To Gain Ground
Manufacturers Continue To Innovate Despite Recession
Fragrance Enhancements Help Product Differentiation
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care by Sector: Value 2004-2009
Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Penetration of Private Label by Sector 2004-2009
Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Church & Dwight Co Inc
Strategic Direction
Key Facts
Summary 2 Church & Dwight Co Inc: Key Facts
Summary 3 Church & Dwight Co Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Church & Dwight Co Inc: Competitive Position 2009
Clorox Co, the
Strategic Direction
Key Facts
Summary 5 Clorox Co, The: Key Facts
Summary 6 Clorox Co, The: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Clorox Co, The: Competitive Position 2009
Method Products Inc
Strategic Direction
Key Facts
Summary 8 Method Products Inc: Key Facts
Company Background
Production
Competitive Positioning
Phoenix Brands Llc
Strategic Direction
Key Facts
Summary 9 Phoenix Brands LLC: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Phoenix Brands LLC: Competitive Position 2009
Procter & Gamble Co, the
Strategic Direction
Key Facts
Summary 11 Procter & Gamble Co, The: Key Facts
Summary 12 Procter & Gamble Co, The: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Procter & Gamble: Competitive Position 2009
Reckitt Benckiser Inc
Strategic Direction
Key Facts
Summary 14 Reckitt Benckiser Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 Reckitt Benckiser: Competitive Position 2009
SC Johnson & Son Inc
Strategic Direction
Key Facts
Summary 16 SC Johnson & Son Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 SC Johnson & Sons Inc: Competitive Position 2009
Seventh Generation Inc
Strategic Direction
Key Facts
Summary 18 Seventh Generation Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 19 Seventh Generation Inc: Competitive Position 2009
Sun Products Corp, the
Strategic Direction
Key Facts
Summary 20 Sun Products Corp, The: Key Facts
Company Background
Production
Competitive Positioning
Summary 21 Sun Products Corp, The: Competitive Position 2009
Wd-40 Co
Strategic Direction
Key Facts
Summary 22 WD-40 Co: Key Facts
Summary 23 WD-40 Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 WD-40 Co: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Polishes by Subsector: Value 2004-2009
Table 12 Sales of Polishes by Subsector: % Value Growth 2004-2009
Table 13 Polishes Company Shares 2005-2009
Table 14 Polishes Brand Shares 2006-2009
Table 15 Forecast Sales of Polishes by Subsector: Value 2009-2014
Table 16 Forecast Sales of Polishes by Subsector: % Value Growth 2009-2014
