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Ready Meals in Morocco

  • December 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

Current value growth in ready meals in Morocco witnessed a considerable slowdown in 2016 at 5%, compared to 17% value growth in 2015 and a 14% value CAGR over the review period. The main reason behind this slowdown is the rising awareness amongst Moroccans of healthy and organic food, a concept that has been highly supported by the growing emergence of "Express Delivery" fast food. This is especially growing with the widespread use of mobile internet, allowing consumers to easily order by a...

Euromonitor International’s Ready Meals in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ready Meals in Morocco
READY MEALS IN MOROCCO
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2011-2016
Table 2 Sales of Ready Meals by Category: Value 2011-2016
Table 3 Sales of Ready Meals by Category: % Volume Growth 2011-2016
Table 4 Sales of Ready Meals by Category: % Value Growth 2011-2016
Table 5 Sales of Frozen Ready Meals by Ethnicity: % Value 2011-2016
Table 6 NBO Company Shares of Ready Meals: % Value 2012-2016
Table 7 LBN Brand Shares of Ready Meals: % Value 2013-2016
Table 8 Distribution of Ready Meals by Format: % Value 2011-2016
Table 9 Forecast Sales of Ready Meals by Category: Volume 2016-2021
Table 10 Forecast Sales of Ready Meals by Category: Value 2016-2021
Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2016-2021
Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2016-2021
Jessy Diffusion SA in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 1 Jessy Diffusion SA: Key Facts
Summary 2 Jessy Diffusion SA: Operational Indicators
Competitive Positioning
Summary 3 Jessy Diffusion SA: Competitive Position 2016
Executive Summary
Packaged Food Records Slower Value Growth in 2016
Social Media and TV Shows Fuel Consumer Health Concerns
Domestic Companies Continue To Lead Packaged Food in 2016
Internet Retailing Continues To Grow in Popularity
Packaged Food Expected To Post Growth Over Forecast Period
Key Trends and Developments
Demand for Healthy and Natural Goods Continues To Grow Rapidly
Rising Demand for Gluten Free Foods
Internet Retailing Sales Rising Rapidly From Small Base
Dynamic Brand Licencing Developments
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2011-2016
Table 18 Sales of Packaged Food by Category: Value 2011-2016
Table 19 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 20 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 21 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 24 Penetration of Private Label by Category: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format and Category: % Value 2016
Table 27 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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