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Retailing in Denmark

  • 126 pages, published in January 2017
  • By Euromonitor International
  • Report Number: 208230


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The economy in Denmark recorded sluggish growth during 2016. Due to a decline in oil and gas production, real GDP grew by around 1.2% in 2016. However, real wages increased strongly as a result of falling consumer prices. Consumer spending was strong thanks to falling consumer prices, while employment continued to rise and interest rates remained at an all-time low. These economic indicators boosted consumer confidence and helped the retailing market to grow in 2016.

Euromonitor International’s Retailing in Denmark report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage:Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Use five-year forecasts to assess how the market is predicted to develop.

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