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Sanitary Protection in Norway

  • March 2017
  • -
  • Euromonitor International
  • -
  • 23 pages

Innovation, in terms of improved absorbency and being more discreet, was the key underlining trend behind the current value growth registered in 2016. Per capita use of sanitary protection in total volume terms amongst 12-54-year-old women is mature in Norway, of around 248 units in 2016. This places Norway at a level comparable to usage in the US and Western Europe (249 units per woman per year in the US and 254 units per woman per year in Western Europe).

Euromonitor International’s Sanitary Protection in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sanitary Protection in Norway
SANITARY PROTECTION IN NORWAY
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 3 Retail Sales of Tampons by Application Format: % Value 2011-2016
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
SCA Hygiene Products As in Tissue and Hygiene (norway)
Strategic Direction
Summary 1 SCA Hygiene Products AS: Key Facts
Summary 2 SCA Hygiene Products AS: Operational Indicators
Competitive Positioning
Summary 3 SCA Hygiene Products AS: Competitive Position 2016
Executive Summary
Value Growth of Tissue and Hygiene Slows
Segmentation Becomes Increasingly Apparent
Multinational Players Rule
Discounters Controls the Distribution of Sales
Innovation Will Be A Key Factor Over the Forecast Period
Key Trends and Developments
Demographics Underline Growth
Discounters To the Fore Although Internet Retailing Is Growing
Economic Prospects Are Cause for Concern
Market Indicators
Table 8 Birth Rates 2011-2016
Table 9 Infant Population 2011-2016
Table 10 Female Population by Age 2011-2016
Table 11 Total Population by Age 2011-2016
Table 12 Households 2011-2016
Table 13 Forecast Infant Population 2016-2021
Table 14 Forecast Female Population by Age 2016-2021
Table 15 Forecast Total Population by Age 2016-2021
Table 16 Forecast Households 2016-2021
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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