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Sanitary Protection in Turkey

  • March 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

The rapid urbanisation experienced in the country over the course of the review period brought about a remarkable increase in the overall level of education and the number of women participating in the workforce. In addition, the rapid spread of discounters, particularly in poorer areas of Turkey, led more consumers to encounter numerous consumer goods, including sanitary protection products. Both of these developments brought about an increase in the penetration rate for sanitary protection,...

Euromonitor International’ s Sanitary Protection in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sanitary Protection in Turkey
SANITARY PROTECTION IN TURKEY
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 3 Retail Sales of Tampons by Application Format: % Value 2010-2015
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Procter and Gamble Tuketim Mallari Sanayi Ltd Skt in Tissue and Hygiene (turkey)
Strategic Direction
Key Facts
Summary 1 Procter and Gamble Tuketim Mallari Sanayi Ltd Skt: Key Facts
Competitive Positioning
Summary 2 Procter and Gamble Tuketim Mallari Sanayi Ltd Skt: Competitive Position 2015
Executive Summary
Tissue and Hygiene Increases in Turkey in 2015
Kitchen Towels and Toilet Paper Continue To Significantly Contribute To Growth
Tight Competition Continues Between International and Domestic Manufacturers
Sales Through Discounters and Internet Retailing Record Dynamic Growth in 2015
Overall Tissue and Hygiene Is Set To Register Value Growth Over the Forecast Period
Key Trends and Developments
Modernisation in Retailing Continues To Drive Growth in Tissue and Hygiene
Manufacturers Seek More Dynamic Categories As the Growth in Tissue Slows Down
Average Unit Prices Rise Sharply As A Consequence of Increasing Production Costs
Market Indicators
Table 8 Birth Rates 2010-2015
Table 9 Infant Population 2010-2015
Table 10 Female Population by Age 2010-2015
Table 11 Total Population by Age 2010-2015
Table 12 Households 2010-2015
Table 13 Forecast Infant Population 2015-2020
Table 14 Forecast Female Population by Age 2015-2020
Table 15 Forecast Total Population by Age 2015-2020
Table 16 Forecast Households 2015-2020
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 3 Research Sources

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