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Spectacles in Germany

  • July 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Different types and features of innovative spectacles and spectacle lenses, in particular, create new and thus more occasions to wear glasses. Product launches during the review period included lightweight lenses catering to various eye health needs while additionally protecting eyes from negative influences such as UV light or blue light, for example. Spectacle lenses which are designed for working with computers and screens to specifically support constant focus on small and close digital obje...

Euromonitor International’s Spectacles in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Readymade Reading Glasses, Spectacle Frames, Spectacle Lenses, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spectacles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Spectacles in Germany
SPECTACLES IN GERMANY
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spectacles by Category: Volume 2011-2016
Table 2 Sales of Spectacles by Category: Value 2011-2016
Table 3 Sales of Spectacles by Category: % Volume Growth 2011-2016
Table 4 Sales of Spectacles by Category: % Value Growth 2011-2016
Table 5 Sales of Spectacle Lenses by Type: % Value 2011-2016
Table 6 NBO Company Shares of Spectacles: % Value 2011-2015
Table 7 LBN Brand Shares of Spectacles: % Value 2012-2015
Table 8 Distribution of Spectacles by Format: % Value 2011-2016
Table 9 Forecast Sales of Spectacles by Category: Volume 2016-2021
Table 10 Forecast Sales of Spectacles by Category: Value 2016-2021
Table 11 Forecast Sales of Spectacles by Category: % Volume Growth 2016-2021
Table 12 Forecast Sales of Spectacles by Category: % Value Growth 2016-2021
Apollo-optik GmbH in Eyewear (germany)
Strategic Direction
Key Facts
Summary 1 Apollo-Optik GmbH: Key Facts
Competitive Positioning
Summary 2 Apollo-Optik GmbH: Competitive Position 2015
Fielmann AG in Eyewear (germany)
Strategic Direction
Key Facts
Summary 3 Fielmann AG: Key Facts
Summary 4 Fielmann AG: Operational Indicators
Company Background
Chart 1 Fielmann AG: Fielmann in Berlin
Internet Strategy
Private Label
Summary 5 Fielmann AG: Private Label Portfolio
Competitive Positioning
Summary 6 Fielmann AG: Competitive Position 2015
Rodenstock GmbH in Eyewear (germany)
Strategic Direction
Key Facts
Summary 7 Rodenstock GmbH: Key Facts
Summary 8 Rodenstock GmbH: Operational Indicators
Competitive Positioning
Summary 9 Rodenstock GmbH: Competitive Position 2015
Executive Summary
Eyewear Continues To Grow in Germany
Product Value and Functionality Trump Price
Intensified Competition and Strong Fragmentation Define German Eyewear
Retailer Cooperation and Diversification As Keys To Success
More Growth for Eyewear in Sight Over the Forecast Period
Key Trends and Developments
Worsening Eye Health Conditions Promote Growth of Eyewear in Germany
Many Ways Lead To Eyewear in Germany
Multichannelling Eyewear - Changes in Distribution in Germany
Market Data
Table 13 Sales of Eyewear by Category: Volume 2011-2016
Table 14 Sales of Eyewear by Category: Value 2011-2016
Table 15 Sales of Eyewear by Category: % Volume Growth 2011-2016
Table 16 Sales of Eyewear by Category: % Value Growth 2011-2016
Table 17 NBO Company Shares of Eyewear: % Value 2011-2015
Table 18 LBN Brand Shares of Eyewear: % Value 2012-2015
Table 19 Distribution of Eyewear by Format: % Value 2011-2016
Table 20 Forecast Sales of Eyewear by Category: Volume 2016-2021
Table 21 Forecast Sales of Eyewear by Category: Value 2016-2021
Table 22 Forecast Sales of Eyewear by Category: % Volume Growth 2016-2021
Table 23 Forecast Sales of Eyewear by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 10 Research Sources












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