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Sports Nutrition in Denmark

  • September 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Despite some negative press regarding the effectiveness of protein supplements, sports nutrition products continue to be popular in Denmark, with the main consumers being young men aged 20-26 who mostly use supplements to improve their physical appearance. There is an increasing number of consumers who are looking for vegetarian and vegan alternatives to traditional milk-based protein supplements. This group consists of both vegans and vegetarians who are looking for protein products to help bal...

Euromonitor International’s Sports Nutrition in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sports Nutrition in Denmark
SPORTS NUTRITION IN DENMARK
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sports Nutrition by Category: Value 2011-2016
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Sports Nutrition: % Value 2012-2016
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2013-2016
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2016-2021
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Mezina A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
Summary 1 Mezina A/S: Key Facts
Summary 2 Mezina A/S: Operational Indicators
Competitive Positioning
Summary 3 Mezina A/S: Competitive Position 2016
Orkla Care A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
Summary 4 Orkla Care A/S: Key Facts
Summary 5 Orkla Care A/S: Operational Indicators
Competitive Positioning
Summary 6 Orkla Care A/S: Competitive Position 2016
Executive Summary
Consumer Health in Denmark Records Positive Growth in 2016
Growth in Internet Retailing Affects Market Trends
Market Remains Consolidated Although Some Improvement Seen for Small Players
Internet Retailing and Modern Grocery Retailers Gain Ground But Chemists/pharmacies Continues To Lead Retail Distribution
Improvement in Market Conditions To Lead To Positive Growth Over the Forecast Period
Key Trends and Developments
Growth in Internet Usage Affects Market Trends
Strong Health and Wellness Trend Boosts Consumer Health Sales
Demographic Changes Stimulate Sales in Consumer Health
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Category: Value 2011-2016
Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format: % Value 2011-2016
Table 15 Distribution of Consumer Health by Format and Category: % Value 2016
Table 16 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 7 OTC: Switches 2015/2016
Sources
Summary 8 Research Sources












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