Surface Care in Iran

  • April 2014
  • -
  • Euromonitor International
  • -
  • 19 pages

Surface care remained a highly immature home care category in Iran in 2013 and thus it is considered to offer significant growth potential. Many Iranian households who used to consume other products, such as hand wash detergents and bleach, for cleaning surfaces are becoming more aware of the existence of more specialised surface care products. Wider availability played a key role in this increase in awareness. Many surface care products, such as multi-purpose cleaners, oven cleaners and...

Euromonitor International's Surface Care in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Surface Care in Iran
SURFACE CARE IN IRAN

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2008-2013
Table 2 Sales of Surface Care by Category: % Value Growth 2008-2013
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2008-2013
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Surface Care: % Value 2009-2013
Table 6 LBN Brand Shares of Surface Care: % Value 2010-2013
Table 7 Forecast Sales of Surface Care by Category: Value 2013-2018
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2013-2018
Behdad Hygienic Products Co in Home Care (iran)
Strategic Direction
Key Facts
Summary 1 Behdad Hygienic Products Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Behdad Hygienic Products Co: Competitive Position 2013
Paxan Co in Home Care (iran)
Strategic Direction
Key Facts
Summary 3 Paxan Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Paxan Co: Competitive Position 2013
Executive Summary
Low Base of Most Categories and Improvements in Product Availability Are Main Drivers of Growth
General Decline in Consumer Purchasing Power Has Negative Impact on Growth in 2013
Key Domestic Suppliers Continue To Lead With Their Affordable Prices
Independent Small Grocers Remains the Most Important Channel
Growth in the Forecast Period Is Dependent on the Purchasing Power of the Middle-income Segment
Market Indicators
Table 9 Households 2008-2013
Market Data
Table 10 Sales of Home Care Household Care by Category: Value 2008-2013
Table 11 Sales of Home Care Household Care by Category: % Value Growth 2008-2013
Table 12 NBO Company Shares of Home Care: % Value 2009-2013
Table 13 LBN Brand Shares of Home Care: % Value 2010-2013
Table 14 Distribution of Home Care by Format: % Value 2008-2013
Table 15 Distribution of Home Care by Format and Category: % Value 2013
Table 16 Forecast Sales of Home Care by Category: Value 2013-2018
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 5 Research Sources












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