Surface Care in Iran

  • April 2015
  • -
  • Euromonitor International
  • -
  • 19 pages

There was strong growth in Iran's urban population during the review period, due to overall population growth and rising urbanisation. Increasingly crowded and polluted cities are meanwhile increasing consumers' focus on home hygiene and cleanliness, with this in turn supporting strong sales growth for surface care in 2014. Growth in 2014 was however also in the wake of two years of volume sales decline for many product areas, as soaring inflation and declining real household budgets resulted...

Euromonitor International's Surface Care in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product Coverage:

Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data Coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Iran
SURFACE CARE IN IRAN
Euromonitor International
April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2009-2014
Table 2 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2009-2014
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Surface Care: % Value 2010-2014
Table 6 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2010-2014
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2014
Table 9 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Behdad Hygienic Products Co in Home Care (iran)
Strategic Direction
Key Facts
Summary 1 Behdad Hygienic Products Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Behdad Hygienic Products Co: Competitive Position 2014
Paxan Co in Home Care (iran)
Strategic Direction
Key Facts
Summary 3 Paxan Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Paxan Co: Competitive Position 2014
Executive Summary
Population Growth, Urbanisation and High Inflation Fuel Dynamic Current Value Growth
Improved Economic Performance Supports Sales Growth in 2014
Domestic Giants Dominate Due To High Price of Imports
Independent Small Grocers Dominate While Supermarkets and Hypermarkets Gain Share
Ongoing Economic Problems Likely To Impact Sales in Forecast Period
Market Indicators
Table 11 Households 2009-2014
Market Data
Table 12 Sales of Home Care by Category: Value 2009-2014
Table 13 Sales of Home Care by Category: % Value Growth 2009-2014
Table 14 NBO Company Shares of Home Care: % Value 2010-2014
Table 15 LBN Brand Shares of Home Care: % Value 2011-2014
Table 16 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 17 Distribution of Home Care by Format: % Value 2009-2014
Table 18 Distribution of Home Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Home Care by Category: Value 2014-2019
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 5 Research Sources












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