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Surface Care in Iran

  • March 2016
  • -
  • Euromonitor International
  • -
  • 16 pages

Iran still had a very immature surface care category in 2015, which thus has strong growth potential. Many Iranian households which were used to using other products for cleaning surfaces, such as hand wash detergents and bleach, are now becoming aware of the existence of more sophisticated surface care products. Greater availability played a key role in this increasing awareness. Currently, many surface care products, such as multipurpose cleaners, oven cleaners and window/glass cleaners, are...

Euromonitor International's Surface Care in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Iran
SURFACE CARE IN IRAN
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Paxan Co in Home Care (iran)
Strategic Direction
Key Facts
Summary 1 Paxan Co: Key Facts
Competitive Positioning
Summary 2 Paxan Co: Competitive Position 2015
Executive Summary
the Low Base of Most Categories and Improvements in the Availability of Products Are the Main Drivers of Growth
the More Stable Economic Situation and the Decline in the Inflation Rate Result in Relatively More Spending on Home Care in 2015
Key Domestic Suppliers Continue To Lead With Their Affordable Prices
Independent Small Grocers Is Still the Most Important Channel
Growth in the Forecast Period Will Be Totally Dependent on the Purchasing Power of Middle-income Consumers
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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