Surface Care Market Overview in Iran

  • April 2014
  • -
  • Euromonitor International
  • -
  • 19 pages

In 2009, surface care continued to see a strong rise in value sales, with a 20% current value increase to reach IRR1.8 trillion. At the same time, volume sales saw a more moderate increase, close to population growth, which indicates higher pricing was the main driver of value growth. Basic multi-purpose surface care products still meet consumer demands. In addition, oven cleaners have benefited from increased use and rising industry penetration. This category is likely to continue to grow, as...

Euromonitor International's Surface Care in Iran industry report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Home Care market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table Of Contents

Surface Care in Iran

May 2010
List of Contents and Tables
Executive Summary
Home Care Registers Volume and Value Growth in Line With Increased Purchasing Power
More Sophisticated Products Boost Revenues in 2009
Key Domestic Suppliers Continue To Lead With Their Affordable Prices
Independent Small Grocers Is Still the Most Important Channel
Market Indicators
Data table 1 Households from 2004 to 2009
Market Data
Data table 2 Sales of Home Care Household Care by Segment : Value from 2004 to 2009
Data table 3 Sales of Home Care Household Care by Segment : % Value Growth from 2004 to 2009
Data table 4 Home Care Market Shares from 2005 to 2009
Data table 5 Home Care Brand Shares from 2006 to 2009
Data table 6 Sales of Home Care by Distribution Format: % Analysis from 2004 to 2009
Data table 7 Sales of Home Care by Segment and Distribution Format: % Analysis 2009
Data table 8 Projection Sales of Home Care by Segment : Value from 2009 to 2014
Data table 9 Projection Sales of Home Care by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Behdad Hygienic Products Co
Strategic Direction
Key Facts
Summary 2 Behdad Hygienic Products Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Behdad Hygienic Products Co: Competitive Position 2009
Fouman Chimie Group
Strategic Direction
Key Facts
Summary 4 Fouman Chimie Group: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Fouman Chimie Group: Competitive Position 2009
Paxan Co
Strategic Direction
Key Facts
Summary 6 Paxan Co: Key Facts
Summary 7 Paxan Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Paxan Co: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 10 Sales of Surface Care by Subsector: Value from 2004 to 2009
Data table 11 Sales of Surface Care by Subsector: % Value Growth from 2004 to 2009
Data table 12 Sales of Household Care Wipes and Floor Cleaning Systems by Type: Value from 2004 to 2009
Data table 13 Sales of Household Care Wipes and Floor Cleaning Systems by Type: % Value Growth from 2004 to 2009
Data table 14 Surface Care Market Shares from 2005 to 2009
Data table 15 Surface Care Brand Shares from 2006 to 2009
Data table 16 Projection Sales of Surface Care by Subsector: Value from 2009 to 2014
Data table 17 Projection Sales of Surface Care by Subsector: % Value Growth from 2009 to 2014

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