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Surface Care in Macedonia

  • January 2017
  • -
  • Euromonitor International
  • -
  • 22 pages

In 2016 surface care achieved current value sales growth of 3% to reach sales value of MKD350 million. Volume sales of all surface care ranges were positive with growth rates ranging from 1% to 3% in 2016. Some of the surface care ranges are riding upon the trend of growing urbanisation of the population and the accelerating industrialisation, which increases the amount of available living and business space and which in turn requires increased maintenance and hygiene. In 2016, the current unit...

Euromonitor International’s Surface Care in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Macedonia
SURFACE CARE IN MACEDONIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Alkaloid Ad Skopje in Home Care (macedonia)
Strategic Direction
Key Facts
Summary 1 Alkaloid AD Skopje: Key Facts
Summary 2 Alkaloid AD Skopje: Operational Indicators
Competitive Positioning
Summary 3 Alkaloid AD Skopje: Competitive Position 2016
Saponia Dd in Home Care (macedonia)
Strategic Direction
Key Facts
Summary 4 SAPONIA dd: Key Facts
Summary 5 Saponia dd (Saponia Komerc only): Operational Indicators
Competitive Positioning
Summary 6 Saponia dd: Competitive Position 2016
Executive Summary
Convincing Growth of Home Care in 2016
Convenience and Innovation Main Drivers of Home Care in Macedonia
International Companies Dominate Home Care in Macedonia
Supermarkets Dominates Home Care Products Distribution
Home Care To See Slowdown in Growth
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources

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