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Tea in Georgia

  • February 2017
  • -
  • Euromonitor International
  • -
  • 19 pages

Southern regions of Georgia are densely populated by ethnic Azerbaijanis, who are loyal to tea, especially black tea. Indeed, during the review period, about one third of tea volume sales were made in these regions. Most Azerbaijani citizens in Georgia believe that tea is not only a delicious hot drink, but also a very healthy one. In addition, the ethnic makeup of the country also impacts sales of tea, with ethnic Azerbaijanis preferring to consume Azerbaijani and Georgian brands rather than pr...

Euromonitor International’s Tea in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tea in Georgia
TEA IN GEORGIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2011-2016
Table 2 Retail Sales of Tea by Category: Value 2011-2016
Table 3 Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 4 Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Tea: % Retail Value 2012-2016
Table 6 LBN Brand Shares of Tea: % Retail Value 2013-2016
Table 7 Forecast Retail Sales of Tea by Category: Volume 2016-2021
Table 8 Forecast Retail Sales of Tea by Category: Value 2016-2021
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2016-2021
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2016-2021
Geoplant Ltd in Hot Drinks (georgia)
Strategic Direction
Key Facts
Summary 1 Geoplant Ltd: Key Facts
Competitive Positioning
Summary 2 Geoplant Ltd: Competitive Position 2016
Executive Summary
Devalued Currency Strengthening Local Manufacturers
Tea Consumption Partly Shaped by Traditions of Ethnic Minorities
Leaders Remain Stable
Limited New Product Development Activity in 2016
Hot Drinks Set To Continue Growing Over the Forecast Period
Market Data
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2011-2016
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2011-2016
Table 13 Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 14 Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2012-2016
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2013-2016
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2011-2016
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Sources
Summary 3 Research Sources












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