Tesco’s turnaround strategy started to unfold during the second half of 2014 under a new leadership. The company has been more proactive than ever to explain the changes and the expected further decline in margin. The key for the group is to regain momentum in the UK, consolidate its position in foreign markets and divest from non-core business. This means a greater reliance on UK supermarkets and deep investment cuts, which make a swift recovery unlikely.
Euromonitor International’s Tesco Plc in Retailing (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Retailing industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Tesco Plc in Retailing (World) Tesco Plc in Retailing (World)
February 2015 Scope of the Report Strategic Evaluation Competitive Positioning Domestic Strategy International Strategy Multi-channel Strategy Brand and Private Label Strategies Operations Recommendations