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Tesco Plc in Retailing (World)

  • June 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

Tesco Plc, the once proud heavyweight of UK retailing, has had a rough few years. Aggressive expansion into its core UK market by discounters, and its own lack of investment in its UK stores saw it lose UK share. In order to turn this around, the company has shed international businesses, recently its South Korean Homeplus brand, in 2015. Price cuts and a new pricing strategy, slashed product lines and belated investment may be turning things around, but the company faces an uphill struggle.

Euromonitor International’s Tesco Plc in Retailing (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Retailing industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tesco Plc in Retailing (World)
Tesco Plc in Retailing (World)
Euromonitor International
June 2016
Scope of the Report
Strategic Evaluation
Competitive Positioning
Domestic Strategy
International Strategy
Multi-channel Strategy
Brand and Private Label Strategies
Operations
Recommendations

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