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TV rightholders’ OTT strategies

  • April 2014
  • -
  • IDATE
  • -
  • 51 pages

Summary

Table of Contents

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This report spotlights premium content right holders' strategies to tap the new internet territories. It provides a benchmark of OTT services launched by major rightholders. The study also provides the analyses and conclusions on these OTT strategies in highlighting their drivers and hurdles: technology, regulation, consumption patterns. Finally, it addresses the question of viability of an exclusive OTT strategy for Sport, Cinema & TV series right holders.

Companies Mentioned

ATP,BSkyB's,CANAL+,CBS,ESPN,Filmo TV,Fox,Hulu Plus,Lionsgate,Livesport.TV,M6,MLS,NBA,NBC,NFL,TennisTV,TF1,Walt Disney Company,Warner,YouTube

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